Television

The History Channel launches local initiatives to connect brand

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/13/Untitled-1_9.jpg?itok=52l_tkga

MUMBAI: In April, The History Channel (THC) had repositioned itself as an entertainment channel while staying true to its core proposition of airing content with a historical perspective. As a step up to this strategy, the channel has embarked on India-specific initiatives.

Speaking to Indiantelevision.com, THC senior VP programming Joy Bhattacharya says, “We are taking an integrated approach which encompasses on air, online and on ground. On air we will be showing a special on the Mughals on 23 and 24 September at 10 pm titled Warrior Empire. The show will look at various aspects of their rule. Viewers will learn little known details like the Taj Mahal was built of bricks with only a marble façade. Later on we will be airing a show Jewel In the Crown."

THC is also looking at doing a series of 30 second to one minute interstitials called Timepieces which will kick off next month. "It will offer information on what happened this week in history. This will air during breaks of programmes. Each week a new interstitial will ai," adds Bhattacharya.

The channel plans to launch next year an initiative around the 150th anniversary of the 1857 revolt. "We are talking to parties like the imperial war museum in London. They have artefacts and documents of what transpired. It is good to see that they have an unbiased viewpoint of what happened in terms of what worked and did not work during colonisation. The channels' weekly reach since the repositioning has risen by 29 per cent. Our share in the English entertainment genre has also doubled,” says Bhattacharya.

The online initiative is a campaign called Save Your History. This will be a community sharing site that will allow Indians to share and collaborate on important historical happenings in their lives, which could be in the form of photos, precious documents and artifacts.

For instance, a famous cricketer could put a photograph of his first bat or the first match that he played. The campaign is aimed at educating people on the importance of responsibility and commitment to saving one’s culture and heritage for the sake of posterity. Bhattacharya says that this is a good way to get a community involved with the brand.

“We are trying to involve as many people as possible to create a community of history. We have approached several well known personalities as well on this. After all everybody has a history. The History channel site gets around 7000 page views a day,” adds Bhattacharya.

The onground initiative involves a tie up with NGO, the Indian National Trust for Art and Cultural heritage (Intach). The organisation works towards promoting awarness of heritage and conservation. Both parties will aim at making history more relevant.

"The first step of the initiative is a school contact programme. Screenings of THC’s shows like French Revolution,The Mughals, Rome and Crusades are being organised by Intach with its chapters, schools and colleges. In the first month, the activity will reach 6000 students. This way THC hopes that children will not look at history as being dull and boring," says Bhattacharya.

He also says that plans are afoot to include heritage walks, seminars and workshops. This way the channel hopes to build a brand that people can touch and feel. In terms of marketing activity to create awareness, spots will air on the channel. These initiatives, Bhattacharya says, will give viewers the feeling that the channel is programmed by and for Indians.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/wwe.jpg?itok=5vHamDjc
WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/star-chaina.jpg?itok=Q7VTlFTr
Canxing-Star China's 'Brilliant Chinese' co-developed with Syco rated week's top show

Canxing - Star China vice-president of Lu Wei has announced ratings of its new original talent show Brilliant Chinese-Path to Glory. For the past two weeks, over 120 million people have watched episodes 5 and 6 of the series, earning a 4.2% market share, and this week officially ranked #1 across...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/freeedish.jpg?itok=TYKcruCb
FreeDish auction on 4 July, different reserve prices for GEC and news

Doordarshan’s FreeDish is all set for its 36th e-auction on 4 July 2017, after an auction on 25 May turned out to be a damp squib though two TV channels came on a pro rata basis.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/GEC-SONY-Story.jpg?itok=qYoG4tDf
GEC: Sony Pal dethrones Star Plus & Sab TV surprises at 2nd position

Sony Pal emerged as the number one channel in GEC (U+R) space pushing Star Plus to the number two position in week 24 of BARC's all-India data. In the rural market too, Sony Pal led the segment. In the urban market, however, Star Plus retained its leadership and Sab TV jumped two slots to emerge...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/times.jpg?itok=34Ry8CGs
No let-up in Times-Republic on-air spat

Over the past few weeks on Thursdays’, just post 1100 am, both the top ranked Indian English News channels-Times Now and Republic TV started flashing BARC data, each claiming the number one spot based on ratings. The channels have continued this on-air spat once again.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/umesh%20kumawat.jpg?itok=TLW6jN4f
TV9 Marathi format has changed, says new editor Kumawat

MUMBAI: Umesh Kumawat, who was the senior editor at ABP News, has started his new innings at TV9 Marathi as the managing editor. Umesh, who has been working for ABP News for 14 years, has earlier done stints with Zee News and Aajtak. Speaking to Indiantelevision.com, Kumawat said, "We have changed...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/DD-Kashir-V-naidu.jpg?itok=O3OYCDpR
DD Kashir channel packaging bids invited by 29 June

NEW DELHI: Doordarshan has invited applications for an agency to undertake the channel packaging work for its channel, DD Kashir. The last date for filing e-tenders is 29 June (3pm). The technical bids will be opened on 30 June 2017 at 3.30 pm. The date of presentation and the date of opening of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/history.jpg?itok=01JSwzyU
History TV18 brings back OMG! Yeh Mera India by Krushna Abhishek

History TV18 is set to enthrall the audiences once again with the third season of its most celebrated show OMG! Yeh Mera India starting Thursday 29 June, 2017 at 8PM. The show has witnessed two successful seasons and has brought forth awe-inspiring stories from across India. The show will continue...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Global-Telecast-Story%282%29.jpg?itok=NMoS7tZF
Star Sports may bid for T20 Global telecast rights, four Indians among team-owners, player draft on 19 Aug

MUMBAI: Cricket South Africa (CSA), on 20 June, announced the eight successful team owners, who have earned the right to be part of South Africa’s new T20 Global League. Sources in the television industry said that Star Sports was preparing to bid for the telecast rights. With four Indian owners,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories