Television

The History Channel launches local initiatives to connect brand

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/13/Untitled-1_9.jpg?itok=52l_tkga

MUMBAI: In April, The History Channel (THC) had repositioned itself as an entertainment channel while staying true to its core proposition of airing content with a historical perspective. As a step up to this strategy, the channel has embarked on India-specific initiatives.

Speaking to Indiantelevision.com, THC senior VP programming Joy Bhattacharya says, “We are taking an integrated approach which encompasses on air, online and on ground. On air we will be showing a special on the Mughals on 23 and 24 September at 10 pm titled Warrior Empire. The show will look at various aspects of their rule. Viewers will learn little known details like the Taj Mahal was built of bricks with only a marble façade. Later on we will be airing a show Jewel In the Crown."

THC is also looking at doing a series of 30 second to one minute interstitials called Timepieces which will kick off next month. "It will offer information on what happened this week in history. This will air during breaks of programmes. Each week a new interstitial will ai," adds Bhattacharya.

The channel plans to launch next year an initiative around the 150th anniversary of the 1857 revolt. "We are talking to parties like the imperial war museum in London. They have artefacts and documents of what transpired. It is good to see that they have an unbiased viewpoint of what happened in terms of what worked and did not work during colonisation. The channels' weekly reach since the repositioning has risen by 29 per cent. Our share in the English entertainment genre has also doubled,” says Bhattacharya.

The online initiative is a campaign called Save Your History. This will be a community sharing site that will allow Indians to share and collaborate on important historical happenings in their lives, which could be in the form of photos, precious documents and artifacts.

For instance, a famous cricketer could put a photograph of his first bat or the first match that he played. The campaign is aimed at educating people on the importance of responsibility and commitment to saving one’s culture and heritage for the sake of posterity. Bhattacharya says that this is a good way to get a community involved with the brand.

“We are trying to involve as many people as possible to create a community of history. We have approached several well known personalities as well on this. After all everybody has a history. The History channel site gets around 7000 page views a day,” adds Bhattacharya.

The onground initiative involves a tie up with NGO, the Indian National Trust for Art and Cultural heritage (Intach). The organisation works towards promoting awarness of heritage and conservation. Both parties will aim at making history more relevant.

"The first step of the initiative is a school contact programme. Screenings of THC’s shows like French Revolution,The Mughals, Rome and Crusades are being organised by Intach with its chapters, schools and colleges. In the first month, the activity will reach 6000 students. This way THC hopes that children will not look at history as being dull and boring," says Bhattacharya.

He also says that plans are afoot to include heritage walks, seminars and workshops. This way the channel hopes to build a brand that people can touch and feel. In terms of marketing activity to create awareness, spots will air on the channel. These initiatives, Bhattacharya says, will give viewers the feeling that the channel is programmed by and for Indians.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/charlie.jpg?itok=JcvPrf27
BBC Global news Appoints Charlie Villar as new COO

BBC Global News Ltd, the BBC’s commercially funded international news arm, has announced the appointment of Charlie Villar to its newly-created Chief Operating Officer position.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/vicom.jpg?itok=XzmI9t6N
Viacom Inc misses EPS forecast but revenue beats expectations

Even as its India business, Viacom18, celebrates its 10th anniversary, Viacom Inc’s stock on Nasdaq came under pressure after missing the earnings per share (EPS) forecast for the fourth quarter ended September 30, 2017. The company also reported financial results for the fiscal year ended...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Rajesh_Kamat.jpg?itok=nQaRNSaU
People are Viacom18's strongest competitive edge, says Rajesh Kamat

The mood is celebratory at Viacom18’s offices as it readies for its invite-only tenth anniversary bash at Mumbai’s NSCI Dome on the evening of 17 November. The Reliance-Viacom joint venture satellite TV network is ranked among the top five–and probably in the top three in the Hindi GEC space–in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Danish_Khan.jpg?itok=8dS0Vx8s
'Porus' will alter the economics of the ecosystem, says SET's Danish Khan

MUMBAI: Gone are the days when high budget would only indicate stellar Bollywood movies. Today, even the Indian television industry is not leaving any stone unturned to give its audience the same feel and quality.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Aditya_Pittie.jpg?itok=n3RxQhyN
Epic TV completes 3 years, launches new show 'Sharanam'

MUMBAI: Commemorating the completion of three years on Indian television on 19 November, infotainment channel Epic TV will add a range of new shows starting with Sharanam, which will be narrated by Juhi Chawla.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Sabrina_D%E2%80%99Souza.jpg?itok=r5SmgPFc
Want Colors Infinity viewers to experience the brand: Viacom18's D'Souza

MUMBAI: Indian audiences are refining their taste for content, giving rise to several niche genres. The best way for a niche channel can make itself visible through the clutter is by creating an impactful brand image.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/sunny.jpg?itok=bYzI948p
Discovery Kids to launch 'Sunny Bunnies' in India

Discovery Kids has announced a deal with Media I.M Incorporated, a London-based content distribution company, to premiere the hit animation series Sunny Bunnies in India.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/republic.jpg?itok=JcUSmxJb
Republic TV continues to lead English news genre despite bumps

Broadcast Audience Research Council of India’s (BARC) weekly data for week 45 of 2017 (Saturday, 4 November 2017 to Friday, 10 November 2017) reveals that Republic TV’s viewership has reached a new low point since it was launched in May 2017. Despite garnering just 0.524 million weekly impressions...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories