Television

mobile2win inks deal for 'Philippine Idol'

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MUMBAI: mobile2win, wireless value added services enabler, has bagged the contract as the exclusive and official wireless aggregator for reality show Philippine Idol.

Under the terms of the agreement, mobile2win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show that's being aired from 3 September 2006 on ABC 5, informs an official release.

The deal was inked with FremantleMedia, creators and producers of programme brands in the world and owner of the Idols format, after a pitch and selection process amongst several wireless aggregators in Asia.

mobile2win worked previously with FremantleMedia on Indian Idol, the local Indian version of the Idols format, and was responsible for creating a distinct mobile platform with distribution of all the latest and regularly updated content week after week across operators in India. mobile2win conceptualized and created the entire content for Indian Idol, including wall papers, animation, true tones, polytones, videos, colour logos, themes and an Indian Idol mobile game, adds the release.

mobile2win India country head Rajiv Hiranandani says, "The Idols format has always been tremendously popular the world over and the show's interactivity gives viewers and even greater chance to participate in their favourite programme. Indian Idol was a huge success and winning the contract for Philippine Idol is indeed a great milestone for the company and mobile2win will strive to provide the best in terms of backend infrastructure."

FremantleMedia's VP licensing and interactive Asia Pacific Jon Penn said, "We chose mobile2win as they have done a fantastic job over several years for the voting and interactivity on Indian Idol. Their approach is systematic and professional and we know they will do a great job for us in the Philippines, one of the most "interactive" markets in the world."

Based on the international award-winning Idols format the Philippine Idol judges include the famous trio, Ryan Cayabyab, Pilita Corrales and Francis Magalona, and the show promises a positive blend of humour, drama, action and suspense.

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