DTH

Growth of DTH in Asia Pacific likely to boost future consumer satellite services

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/19/Untitled-1_14.jpg?itok=BiotDtrb

MUMBAI: The Asia Pacific region offers the strongest growth potential and opportunities in the next five years for Direct-to-Home (DTH) service providers, particularly multisystem operators (MSO).

DTH video is the flagship service to establish a foothold in previously underserved emerging markets. By achieving economies of scale and providing quality local content, service providers can capture a huge and profitable consumer base.

New analysis from global growth consulting company Frost & Sullivan, Asia Pacific Satellite DTH Market reveals that the total pay-TV market -- covering nine Asia-Pacific countries -- was worth $19.24 billion in 2005, and is forecasted to reach $45.20 billion in 2012. Satellite DTH services alone will account for approximately 46.3 per cent, or $20.91 billion, of the total pay-TV revenues in 2012.

Frost & Sullivan research analyst James Lye says, "The reality of the next decade for DTH service providers is convergence. To create new revenue streams, providers need to shift beyond individual technology and service platforms towards an MSO model, reaching consumers through any efficient medium."

Consumers are increasingly looking to a single provider for integrated solutions -- offering voice, data and video services. The Asia-Pac region offers unique opportunities as newly emergent communities demand telecommunication services in vast unwired areas. By using video content as the flagship offering, DTH providers can gain a strong position in the market and uncover ways of tapping into the lucrative voice and data demand.

A DTH provider needs to achieve economies of scale, resulting in lower operating costs, breaking key price barriers for consumer adoption, as well as granting easy access to premium content. However, establishing a region-wide service can be hindered by stringent regulations prevalent in many Asia-Pac countries.

"The lack of local language content often limits the potential customer base. Premium content will drive initial growth, but content relevant to the local or regional scene will sustain interest and customer loyalty" adds Lye.

In the highly fragmented Asia Pacific market, it is important to provide not only premium global content, but also superior quality local programs to differentiate the service offerings from other available ones. The key to capturing the regional market is specialised content, inclusive of local sports, news and entertainment, which requires local production capabilities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/hiren-gada_0.jpg?itok=bqX7P_gb
Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/tata-sky-800x800.jpg?itok=GbEEuUNf
Tata Sky offers top channels & services

Tata Sky, one of India's leading content distribution platform providing Pay TV and OTT services, has announced its offerings #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Absar-Alam.jpg?itok=4Qz16W2K
Broadcasters can now bid for new Pak DTH licence auction

MUMBAI: The Lahore High Court has requested PEMRA, Pakistan's broadcast regulatory body, to start the bidding process for direct-to-home (DTH) licences again, after it declared the recent auction void that must be reheld. PEMRA is considering challenging the order in the Supreme Court of Pakistan...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/DTH.jpg?itok=lRU4zgGj
DTH adds 14 lakh active subscribers in Q2-17 as per TRAI data

BENGALURU: The DTH industry in India has added about 14 lakh (1.4 million) active subscribers in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the immediate trailing quarter (Q1-17). The number of active DTH subscribers in the country increased to 6.19 crore (61.9...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/28/Airtel-Digital-TV.jpg?itok=F0lg2bPu
Airtel Digital TV introduces Bengali SVOD service

MUMBAI: Leading Indian DTH player Airtel Digital TV is increasingly going to subscription video on demand (SVOD) way. Adding to its range of offering, the company announced the launch of Bangla Hitz a Bengali SVOD service. The DTH operator already offers language services in Gujarati, Tamil and...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/23/airtel-dish-800x800.jpg?itok=qH9AfeuK
Indian OTT/VOD will not impact cable TV and DTH: Edelweiss Capital

MUMBAI: Financial services firm Edelweiss Capital’s research division’s latest report on the impact of OTT on television in India is surely going to delight the cockles of executives in broadcasting companies and probably raise the hackles of those in the video on demand space. The report says that...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/21/Tata-Sky-Gurus_0.jpg?itok=WBSR8PGn
Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/21/DTH-800x800.jpg?itok=XkyFiDue
Only Dish TV carrying HRD ministry's educational TV channels

NEW DELHI: Only Dish TV is carrying 32 educational television channels of the human resource development ministry in spite of appeals by ministry to all the private DTH operators. An information and broadcasting ministry source told indiantelevision.com that the department of higher education of...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/13/airtel-dish-800x800.jpg?itok=gWFrvPGb
DTH subscriber growth retards in Q1-16 as per TRAI data

BENGALURU: We at www.indiantelevision.com had noted and said thatContrary to expectations that the sunset date of 31 December 31, 2015 (Q3-16 in financial terms in India) would rake in good numbers for the DTH industry for Q4-16 the subscriber base growth just did not happen.At that time, results...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories