Television brings mobile social networking to India

MUMBAI:, a social networking site for Indian youth, has released Yaari Mobile, India's platform for mobile social networking.

Co-founder and CEO Prerna Gupta said, "The benefit of integrating a social networking site with mobile phones is that it keeps users connected to their network of friends from anywhere, which is especially relevant in India where people do not always have continuous Internet access."

The product release includes two primary features: Ywords and Ychat. Ywords allows users to browse the network and interact with other individuals on the site using simple Sms functionality. For example, if a Yaari member sends an Sms command 'Y profile prerna gupta' to Yaari, she will receive Prerna's profile information in the form of an Sms on her phone. She could then go on to browse Prerna's friends in the same manner, and also send them 'pinches', a unique way of interacting with other Yaars.

The other feature, Ychat, uses Sms to enable group chatting on the go. Users log in to in order to create their Ychat groups and invite their friends to join. Once the group is in place, members can join group discussions via their mobiles and can broadcast messages to every person in the group with a single Sms. They can also reply to messages sent by other members, both from their mobiles and online. also plans to introduce non-Sms based mobile features, such as photo and video upload, in the near future, added the release.

"There are 25 million active Internet users in India. While this figure is large and growing rapidly, it is just the tip of the iceberg. With over 100 million mobile phone users, more than half of which are youth, India is ripe for a mobile social network," added Prerna.

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