MUMBAI: BBC World Service has appointed Uduak Amimo as its senior editorial adviser, supporting the Director of the BBC World Service, Nigel Chapman. Uduak advises on the editorial leadership and management of the world's leading international radio broadcaster and its New Media operations. Her role also includes facilitating editorial collaborations between the World Service and the BBC's international news services.

Chapman said, "I am very pleased that Uduak is taking on this new role. The World Service has 163m weekly global listeners, of which a huge proportion is from Africa. Uduak's knowledge of Africa will ensure we keep a close focus on the continent and her production experience will help us raise standards across the board."

Uduak first joined the BBC in 2002, as a producer and presenter with the English-language BBC African news and current affairs programmes, Network Africa and Focus on Africa.

She says: "I am delighted to be given an opportunity to help shape the BBC's global agenda. I will also bring my strong links with Africa and my special interest in the region to this role but I am also looking forward to developing my experiences beyond the continent."