(6 Octobr 2006 6:00 pm)

MUMBAI: Zone Mobile, the new mobile division of Zonemedia (formerly known as Zone Vision Networks) has appointed UK mobile media company 3 to distribute Zone Reality’s Mobile TV service.

Zonemedia will provide a supply of regularly refreshed, looped programming which can be accessed by 3 customers. The high-impact segments are being specially edited for mobile viewing and are created from the best of Zone Reality's hit shows including Ouch! That Had to Hurt, Moronic 21st Century Idiots, Crash Bang and Beyond Bizarre.

Via distribution on 3, Zone Reality programmes will be available to 3’s 3.75 million customers through single channel sales where customers pay for each channel that they watch, or in a bundled package with a number of other TV channels.

Zone Mobile new media officer Tanya Gugenheim says, "3 are at a significant moment in the history of communications and media. They have created a different type of business by defining a new category which fuses together information, communication and entertainment into a single mobile device. We are really excited to be working with them and getting our innovative and in-demand Zone Reality material out to as wide an audience as possible."

3 marketing director Graham Oxby says, “We are excited about all of the new developments in the mobile content arena and see the product being offered by Zone Reality as new and appealing for our 3.75 million customers.”