Television

Asia's First Cross-Media Interactive TV Game Format introduced at Mipcom

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MUMBAI: Robert Chua, producer of original television programming for the Asian marketplace and founder of The Interactive Channel (TIC), introduced Asia's first cross-media interactive TV quiz/game format You Are History! at Mipcom 2006.

The Frapa registered show will soon launch on TIC. The one-hour game show is the first of its genre using TV and Internet pairing of contestants. The unique concept is to have two competing teams each consisting of one studio-based contestant and one home-based contestant interacting via webcam. Each team will answer general knowledge, 'IQ' and current affairs questions, solve puzzles and answer questions asked by a celebrity.

The studio-based contestant will be the team leader and decide who will be his/her partner, choosing from a number of home-based contestants. Along the one-hour show, the studio-based contestant or home-based contestants can decide whether to keep his/her partner or to 'fire' that person and choose a replacement.

Viewers can via SMS and the internet participate by predicting the winning team or the final scoring to win prizes.

"We're excited to have created You Are History!, a very promising unique cross-media interactive TV program," said Chairman and founder of The Interactive Channel Company Limited Robert Chua.

"You Are History! sees the convergence of broadcast TV, Internet and Telephony (SMS) and is available to international buyers who want to broadcast cross-media interactive TV shows generating SMS revenue and ratings. TIC provides the ideal technical support and software platform to integrate the internet, TV and SMS technologies," added Chua.

Over the past decade, Chua has produced and launched such format hits as Everyone Wins, You Be The Judge and The Entrepreneur Show. TIC licenses its cross-media interactive technology as an enhancement to existing TV channels' programs or to start an entire TV channel with program formats.

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