Maverick Production acquires stake in animation company,'Sankranti creations'

MUMBAI: Anuj Saxena's Maverick production has acquired 51% stake in Sankranti creations promoted by Rajeev Dwivedi.

Sankranti creations is a year old company, which is in the business of film restoration, colour correction and animation. They worked on the colour version of film Mughal-E-Azam.

Sankranti also comes out with a monthly magazine on animation, "Animation Today", which started a year ago.

On the association, Anuj says, "Sankranti Creations shall dedicate itself to outsourcing animation and special effects. With the take over by Maverick, Sankranti plans to set up a large production studio with state-of -the-art equipment and hardware and software like SGI, 3DMax and SoftImage, SFX and Processing motion capture facilities".

On asking why he has entered into the animation business he says, "The Indian Animation sector is set to boom in the coming years in view of the inherent advantage it offers to the world in terms of superior quality of trained work force, lower fees, no government controls etc. The growth is likely to come and only from outsourcing opportunities for films, serials, documentaries, commercials, computer games - but also from the fast growing Indian market which incidentally has the 2nd largest Entertainment sector in the world after USA".

Maverick Productions was incorporated in March 2005 and till now it has already produced more than 20 ads and a game show and is currently producing shows for prominent channels including a soap and a cricket based show and documentaries, the first one being on child birth.

Maverick has also ventured into production of South Indian Films in Tamil and Telugu languages by tying up with Vision Technology India Ltd.

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