SPTI acquires five formats from 12 Yard Productions

MUMBAI: Sony Pictures Television International (SPTI) has acquired the Asian format rights for five game shows from 12 Yard Productions, the format creators and producer in the UK.

SPTI’s agreement with 12 Yard Productions includes Beg, Borrow or Steal, No Brainer, In It To Win It, Eggheads, and Dirty Money, which SPTI will offer to Asian broadcasters at Mipcom. The event which will be held on 9 October to 13 October at Cannes.

The announcement was made today by SPTI VP format sales international production Paul Gilbert.

The show In It To Win has been aired as a weekly series on BBC 1 and has just completed its fifth series. While, Eggheads has aired on BBC 2 and on cable channel, Challenge. Dirty Money has aired as a daily series on Sky One and ran for one series. Beg, Borrow or Steal has aired as a daily series on BBC 2 in 2005.

"12 Yard Productions has been highly successful in turning out creative, successful, quality formats, and SPTI is thrilled to team up with 12 Yard in this exciting agreement” said Gilbert. "SPTI has an incredibly successful history as a global distributor and we look forward to further exciting deals of this nature in the future."

12 Yard Production deputy managing director Mike Beale says, "We are very pleased to be working with SPTI in this collaboration as we believe they are ideally positioned to successfully market these game formats into key territories in Asia."

The announcement follows a series of other successful formats that SPTI has distributed and or produced in the Asian region including Dragons’ Den, You’re Hired and the Gong Show.

SPTI has produced over 9,000 hours of television programming in over 30 countries, with production offices in France, Germany, Hong Kong, Italy, Miami, the People's Republic of China, Russia, Spain and the United Kingdom.

The division oversees the production and distribution of such formats as the hit reality show Dragons’ Den, The Dating Game, Pyramid, The Newlywed Game, You’re Hired, Russian Roulette, Karaoke Showdown, Zulu Bingo and Party of Six.

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