SPTI acquires five formats from 12 Yard Productions

MUMBAI: Sony Pictures Television International (SPTI) has acquired the Asian format rights for five game shows from 12 Yard Productions, the format creators and producer in the UK.

SPTI’s agreement with 12 Yard Productions includes Beg, Borrow or Steal, No Brainer, In It To Win It, Eggheads, and Dirty Money, which SPTI will offer to Asian broadcasters at Mipcom. The event which will be held on 9 October to 13 October at Cannes.

The announcement was made today by SPTI VP format sales international production Paul Gilbert.

The show In It To Win has been aired as a weekly series on BBC 1 and has just completed its fifth series. While, Eggheads has aired on BBC 2 and on cable channel, Challenge. Dirty Money has aired as a daily series on Sky One and ran for one series. Beg, Borrow or Steal has aired as a daily series on BBC 2 in 2005.

"12 Yard Productions has been highly successful in turning out creative, successful, quality formats, and SPTI is thrilled to team up with 12 Yard in this exciting agreement” said Gilbert. "SPTI has an incredibly successful history as a global distributor and we look forward to further exciting deals of this nature in the future."

12 Yard Production deputy managing director Mike Beale says, "We are very pleased to be working with SPTI in this collaboration as we believe they are ideally positioned to successfully market these game formats into key territories in Asia."

The announcement follows a series of other successful formats that SPTI has distributed and or produced in the Asian region including Dragons’ Den, You’re Hired and the Gong Show.

SPTI has produced over 9,000 hours of television programming in over 30 countries, with production offices in France, Germany, Hong Kong, Italy, Miami, the People's Republic of China, Russia, Spain and the United Kingdom.

The division oversees the production and distribution of such formats as the hit reality show Dragons’ Den, The Dating Game, Pyramid, The Newlywed Game, You’re Hired, Russian Roulette, Karaoke Showdown, Zulu Bingo and Party of Six.

Latest Reads
Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’

Hungama Music has announced its foray into original audio programming from 22 January. Starting with Endrendrum Punnagai, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telugu, Punjabi, Bengali and Marathi, among others.

Television TV Channels Music and Youth
Times Network salutes the spirit of heroism with its Republic Day movie line-up

Times Network, India’s leading television broadcasting network, celebrates the 70th Republic Day of India by taking its viewers on a remarkable journey of valiance on its channels MOVIES NOW and MNX.

Television TV Channels English Entertainment
National Geographic to celebrate the spirit of the Indian Air Force on India’s 70th Republic Day with ‘Extreme Flight: Indian Air Force’

National Geographic is marking the 70th Republic Day celebrations by paying tribute to the selfless heroes of the Indian Air Force.

Television TV Channels Factual @ Discovery
Sun Bangla to rise on 3 February

In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new regions of the country - Marathi and Bengali.

Television TV Channels Regional
Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
Zeel channels most watched Hindi entertainment channels across genres

Zee Entertainment Enterprises Ltd (Zeel) Hindi GEC channels – the free to air (FTA) Zee Anmol and flagship Zee TV were the most watched Hindi entertainment – be it GEC or Hindi movies channels, in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for...

Television TV Channels Viewership
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories