Television

Sony Pictures looking to release TV titles on DVD, VCD

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/Untitled-1_20.jpg?itok=facwEq0j

MUMBAI: A little over a year has gone by since Sony Pictures Releasing of India set up its home video unit.

The company has put out around 200 films so far. It also has dubbed 80 films into Hindi for VCDs (the highest amongst any of the Hollywood players the company says) and 18 VCD Tamil titles.

Speaking to indiantelevision.com on the company's plans Sony Pictures Releasing of India Home Entertainment country head N Muthuram says, "We are currently launching some titles in Telugu and Bengali and exploring if there is a possibility to expand our business in these markets. We are also looking to release titles from the world of television.

" We are considering this option seriously. We are presently working on the operational aspects of this and will soon have some releases of our catalogue of TV shows. This should happen sometime next year. Our aim was to establish our film products first which we have been able to do." 

Muthuram adds that each month Sony releases about 10 -12 titles and this generally amounts to about 25 SKU's. "The major titles coming up are Open Season for family and Kids, Monster House, Click - Adam Sandlers most successful film. Next year Casino Royale, Ghost Rider with Nicholas Cage will be released. We also release titles that go straight to video. They bypass the theatres. We have Robert Ludlum's Hades Factor, Final Fantasy VI as well as action titles with Steven Segal, Cuba Gooding Jr, Wisley Snipes and Van Damme. Of course for a few premium theatrical titles like The White Countess we only release the DVD."

When asked as to whether classics also sell or if the demand is mainly for oven fresh titles he points out that India is a great catalogue market and classics sell well here for all studios. "In our case Makenna's Gold, Bridge on the River Kwai, Guns of Navarone etc do very well and these are steady sellers. Fresh titles do contribute to the business in a big way. But the key is to work on the catalogue and push sales in this category."

He reiterates the point that dubbed products are an important part of the business. Hindi is a mainstay now. "We have actually dubbed titles in Hindi that were not done theatrically and met with good sales. And we have also dubbed products like Fun with Dick and Jane and released in Hindi.

"The other focus dubbed markets are Tamil and we are working on cracking the Telugu market. More languages are being considered and we will explore possibilities from a business point of view. As a studio we will continue to focus on the dubbed market and expand the business."

When asked as to whether Sony is also talking to other film companies both from India and abroad to distribute their products in India he says that having had a good first year there are plans of expanding and growing the business. "We are looking at various options to do so."

In terms of manufacturing the products he says that Sony has had its manufacturing plant for a while in India. They operate as a separate company and replicate audio CD's, VCDs and for the last year DVD's also. This plant is in the same class as the world wide Sony manufacturing plants.

"We are the only studio who replicate all our DVD titles and most of the titles are locally authored. By this we customise the product to suit our markets and a lot of our titles on DVD have the Hindi, Tamil, Telugu dubs on the DVD (not sub titles but language dubs)."

Distribution and marketing: Distribution of course is the key to this business. Sony has a strategic tie up with Sony BMG to use their supply chain infrastructure and systems. This gives a nation wide network with warehouses across 12 locations. Muthuram says that Sony has a focussed sales team that work out of the metros and service the regions to ensure supply and sales from the regions. "We also do ties ups with the likes of planet M, Crossroads. However we do not plan to set up our own retail outlets. This is not a core business area for us. The logistics are very different."

One area that Sony has worked hard on to push its DVDs and VCDs has been in marketing. Sony Pictures Releasing of India Home Entertainment marketing head Anupam Sengupta says that the firm has aimed at setting benchmarks in marketing video products.

" For starters we have been able to differentiate our packaging from the competition. The colours , the genre bands , the graphic icons all contribute to excellent visibility at the retail level. Secondly we have been aggressive in visual merchandising and have given it a new dimension, which our competitors now follow.

" We have done inovations like the 500+ product standee at landmark or Lama standees for The Da Vinci Code, Flex vinyls , Translites , Sunpack mini stands, innovative counter tops etc,. window displays at Music world Delhi , Music Land Delhi , Landmark Bangalore and Chennai. All these are now being copied by our competitors."

He goes on to add that Sony does not use television blindly to push home entertainment products. Television gives great reach but the effective reach may not be that good for home entertainment which is more niche compared to theatrical releases.

He elaborates further saying, "Contrary to TV advertising our focussed advertising approach has yielded better deliveries in our media spends. Full Page Press advertising across key publications like Mumbai Mirror, Hindustan Times, Deccan Chronicle, Internet buys, localised radio campaigns on stations like Power Fm, Radio One and focussed outdoor campaigns like having a presence in multiplexes and mall branding are new trends set by us."

He goes on to add that at a time when piracy is a serious threat it is important to give the consumer a solid reason to buy a product that will cost more. For instance it offered a bonus disk with The Da vinci Code. It also offers merchandise, price benefits on the catalogue. "This way there is always a compelling reason to purchase a so called 'second hand product'. We had The Da Vinci code bonus disk of never-before-seen features , Spiderman Animated series came with the Stuart Little 3 DVD, Kate Beckinsale Pin-Up posters came with with Underworld DVD/VCD" he adds.

Sony also ties up with different parties to push products. "On our local dubbed products we innovate in packaging so as to suit local tastes and local media like Navbharat Times, Punjab kesri, Daily thanthi etc are used to drive awareness and media weights" says Sengupta.

Television is used is when kids/family films have to be pushed. Ads are done on kids channels. Radio spots on the other hand give parents a reason why the product is good for their children. Ads are also carried in kids specific medias like Tinkle, Champak,Chutti Vikatan along with packaging and merchandise. 

The internet is used a lot. Sony has done tie ups with MSN, Yahoo! and Sify. For instance for The Da Vinci Code Sony had given an exclusive bonus video feature to MSN to use as a platform to push the home video release of the film. With Yahoo! it did a contest for the film. Content is also given to these sites like interviews. It also did an initiative with Cafe Coffee Day where visitors could see posters of trhe film. The net result is that Planet M alone has sold 2500 DVD copies of The Da Vinci Code in two weeks he says.

It also helps that Sony goes a step further by positioning films differently for the home video release. For instance for The Da Vinci Code it used ' Get inside the code' as a strategic positioning stmt rather than unlock the code. The aim was to get the message across that the DVD is offereing more dope about the film. Then for the Jim Carrey comedy Fun with Dick and Jane Sony gave it a local spin with the tagline ' Move over Bunty and Babli',

Sony also has its website which Sengupta says logs more than 5000 hits per day. "We create exciting rich media content, sweepstakes, trivia to drive traffic and plug our url www.sonypictures.in in all possible advertising."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Niharika_0.jpg?itok=aaA4Ozxj
Star Suvarna to air new show ‘Niharika’ from 12 Dec

MUMBAI: Star Suvarna is all set to air its new show Niharika. A new concept which is not just a “Atte-Sose” (Kannada) or a kitchen drama. Starting from 12 December, the show will be aired at 8pm time slot.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Pankaj-Raghav.jpg?itok=m17NTSIr
Cracking Chrome DM-Da Vinci code as legalities take over

MUMBAI:  When business partners --- erstwhile or otherwise--- part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Jungle-Book-800x800.jpg?itok=XwXvbkYw
Govt defends UA certificate to 'Jungle Book' (3D)

NEW DELHI: Even as it is still studying the recommendations of the Shyam Benegal Committee on film certification, the Government has justified the U/A certification to the English film “Jungle Book” (3D).

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Westworld-800x800.jpg?itok=m_N6g12p
Star World Premiere HD to air 'Westworld's' 90 minute finale

MUMBAI: Star World Premiere HD is all geared up to broadcast the season 1 of science-fiction drama Westworld. The season finale will be a super-sized 90 minute long episode titled The Bicameral Mind. Created by Jonathan Nolan and Lisa Joy, the season stars Anthony Hopkins, Ed Harris, James Marsden...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Christopher-Slaughter.jpg?itok=kAJSRrJT
Multichannel TV, digital video growing in Myanmar: CASBAA report

MUMBAI: Multichannel TV and digital video markets continue to grow exponentially in Myanmar. Around 12 months ago, the TV household penetration touched 5.8 million homes, or 55%.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories