Television

Sony Pictures looking to release TV titles on DVD, VCD

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/Untitled-1_20.jpg?itok=facwEq0j

MUMBAI: A little over a year has gone by since Sony Pictures Releasing of India set up its home video unit.

The company has put out around 200 films so far. It also has dubbed 80 films into Hindi for VCDs (the highest amongst any of the Hollywood players the company says) and 18 VCD Tamil titles.

Speaking to indiantelevision.com on the company's plans Sony Pictures Releasing of India Home Entertainment country head N Muthuram says, "We are currently launching some titles in Telugu and Bengali and exploring if there is a possibility to expand our business in these markets. We are also looking to release titles from the world of television.

" We are considering this option seriously. We are presently working on the operational aspects of this and will soon have some releases of our catalogue of TV shows. This should happen sometime next year. Our aim was to establish our film products first which we have been able to do." 

Muthuram adds that each month Sony releases about 10 -12 titles and this generally amounts to about 25 SKU's. "The major titles coming up are Open Season for family and Kids, Monster House, Click - Adam Sandlers most successful film. Next year Casino Royale, Ghost Rider with Nicholas Cage will be released. We also release titles that go straight to video. They bypass the theatres. We have Robert Ludlum's Hades Factor, Final Fantasy VI as well as action titles with Steven Segal, Cuba Gooding Jr, Wisley Snipes and Van Damme. Of course for a few premium theatrical titles like The White Countess we only release the DVD."

When asked as to whether classics also sell or if the demand is mainly for oven fresh titles he points out that India is a great catalogue market and classics sell well here for all studios. "In our case Makenna's Gold, Bridge on the River Kwai, Guns of Navarone etc do very well and these are steady sellers. Fresh titles do contribute to the business in a big way. But the key is to work on the catalogue and push sales in this category."

He reiterates the point that dubbed products are an important part of the business. Hindi is a mainstay now. "We have actually dubbed titles in Hindi that were not done theatrically and met with good sales. And we have also dubbed products like Fun with Dick and Jane and released in Hindi.

"The other focus dubbed markets are Tamil and we are working on cracking the Telugu market. More languages are being considered and we will explore possibilities from a business point of view. As a studio we will continue to focus on the dubbed market and expand the business."

When asked as to whether Sony is also talking to other film companies both from India and abroad to distribute their products in India he says that having had a good first year there are plans of expanding and growing the business. "We are looking at various options to do so."

In terms of manufacturing the products he says that Sony has had its manufacturing plant for a while in India. They operate as a separate company and replicate audio CD's, VCDs and for the last year DVD's also. This plant is in the same class as the world wide Sony manufacturing plants.

"We are the only studio who replicate all our DVD titles and most of the titles are locally authored. By this we customise the product to suit our markets and a lot of our titles on DVD have the Hindi, Tamil, Telugu dubs on the DVD (not sub titles but language dubs)."

Distribution and marketing: Distribution of course is the key to this business. Sony has a strategic tie up with Sony BMG to use their supply chain infrastructure and systems. This gives a nation wide network with warehouses across 12 locations. Muthuram says that Sony has a focussed sales team that work out of the metros and service the regions to ensure supply and sales from the regions. "We also do ties ups with the likes of planet M, Crossroads. However we do not plan to set up our own retail outlets. This is not a core business area for us. The logistics are very different."

One area that Sony has worked hard on to push its DVDs and VCDs has been in marketing. Sony Pictures Releasing of India Home Entertainment marketing head Anupam Sengupta says that the firm has aimed at setting benchmarks in marketing video products.

" For starters we have been able to differentiate our packaging from the competition. The colours , the genre bands , the graphic icons all contribute to excellent visibility at the retail level. Secondly we have been aggressive in visual merchandising and have given it a new dimension, which our competitors now follow.

" We have done inovations like the 500+ product standee at landmark or Lama standees for The Da Vinci Code, Flex vinyls , Translites , Sunpack mini stands, innovative counter tops etc,. window displays at Music world Delhi , Music Land Delhi , Landmark Bangalore and Chennai. All these are now being copied by our competitors."

He goes on to add that Sony does not use television blindly to push home entertainment products. Television gives great reach but the effective reach may not be that good for home entertainment which is more niche compared to theatrical releases.

He elaborates further saying, "Contrary to TV advertising our focussed advertising approach has yielded better deliveries in our media spends. Full Page Press advertising across key publications like Mumbai Mirror, Hindustan Times, Deccan Chronicle, Internet buys, localised radio campaigns on stations like Power Fm, Radio One and focussed outdoor campaigns like having a presence in multiplexes and mall branding are new trends set by us."

He goes on to add that at a time when piracy is a serious threat it is important to give the consumer a solid reason to buy a product that will cost more. For instance it offered a bonus disk with The Da vinci Code. It also offers merchandise, price benefits on the catalogue. "This way there is always a compelling reason to purchase a so called 'second hand product'. We had The Da Vinci code bonus disk of never-before-seen features , Spiderman Animated series came with the Stuart Little 3 DVD, Kate Beckinsale Pin-Up posters came with with Underworld DVD/VCD" he adds.

Sony also ties up with different parties to push products. "On our local dubbed products we innovate in packaging so as to suit local tastes and local media like Navbharat Times, Punjab kesri, Daily thanthi etc are used to drive awareness and media weights" says Sengupta.

Television is used is when kids/family films have to be pushed. Ads are done on kids channels. Radio spots on the other hand give parents a reason why the product is good for their children. Ads are also carried in kids specific medias like Tinkle, Champak,Chutti Vikatan along with packaging and merchandise. 

The internet is used a lot. Sony has done tie ups with MSN, Yahoo! and Sify. For instance for The Da Vinci Code Sony had given an exclusive bonus video feature to MSN to use as a platform to push the home video release of the film. With Yahoo! it did a contest for the film. Content is also given to these sites like interviews. It also did an initiative with Cafe Coffee Day where visitors could see posters of trhe film. The net result is that Planet M alone has sold 2500 DVD copies of The Da Vinci Code in two weeks he says.

It also helps that Sony goes a step further by positioning films differently for the home video release. For instance for The Da Vinci Code it used ' Get inside the code' as a strategic positioning stmt rather than unlock the code. The aim was to get the message across that the DVD is offereing more dope about the film. Then for the Jim Carrey comedy Fun with Dick and Jane Sony gave it a local spin with the tagline ' Move over Bunty and Babli',

Sony also has its website which Sengupta says logs more than 5000 hits per day. "We create exciting rich media content, sweepstakes, trivia to drive traffic and plug our url www.sonypictures.in in all possible advertising."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ganesh%20Rajaram-800x800.jpg?itok=tjDzhz58
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed

MUMBAI: The search for "Asia's Got Talent" will continue in Season 2 this year after its successful first season in 2015. Sony Pictures Television Networks, Asia, has finalised terms with FremantleMedia International for the talent show's rights.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Barkha-Dutt_0.jpg?itok=NrqDV69-
Barkha Dutt bids adieu to NDTV; hints at new venture

NEW DELHI: It’s the season for saying good-byes and starting afresh. It’s now Barkha Dutt’s turn to do so.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/m-k-anand.jpg?itok=NtDCYt2p
Unsponsored 'Remonetise India' simulcast on all Times channels without ads

Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/886-Private-Television-Channels-In-India.jpg?itok=OcWbQSq9
Dec '16: Private TV channels now number 899

NEW DELHI: The total number of private television channels has risen to 899, with nine new television channels cleared in December 2016.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/abdul.jpg?itok=2rb_-m03
Network 18 board approves amalgamation of subsidiaries; adjusted operating profit down in Q3-17

BENGALURU: The Network 18 Media and Investments Limited (Network 18) board on the recommendations of the audit committee has given the nod for amalgamation of its wholly owned subsidiaries with itself to simplify the corporate structure, consolidate businesses, and gain synergy and scale benefits...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/Michael%2BLynton.jpg?itok=o1QX6rjN
Sony Entertainment CEO Lynton stepping down; Hirai to take on more responsibility

MUMBAI: Sony Entertainment CEO Michael Lynton will on 2 February reportedly step down as he plans to focus on his role as the chairman of the board of Snap Inc., owner of Snapchat.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/vijay-goel-800x800.jpg?itok=baKuOtSh
IOA suspension revoked following Kalmadi, Chautala's removal

Following the "corrective action in reversing the decisions with regard to Suresh Kalmadi and Abhay Singh Chautala," the suspension of the Indian Olympic Committee by the Government has been revoked. Chautala and Kalmadi had been made life presidents of IOA but the decision was reversed in view of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/anup-800x800.jpg?itok=oPA5W8dJ
Anup Viswanathan quits Sony Entertainment Television

The news of the first high-profile exit from the television and entertainment industry just came in.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/sun-network-800x800.jpg?itok=mAaNg92P
Sun Network channels rule ratings in south India

Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories