Star One banks on new slate of shows

MUMBAI: It's action stations at Star India's second Hindi entertainment channel this festive season as it aims for the still far on the horizon number two spot in the GEC space (behind Star Plus).

Monday saw the launch of the weekly 'dramedy' Kadvee Khattee Meethi, which, according to Star India senior creative director Shailja Kejriwal, is a humorous look at the relationship between mothers-in-law and daughters-in-law and is an interesting cross between a comedy and a soap. This show will play out at 8 pm on Mondays.

Right now though (and running through till December), the maximum focus for Star One is on Nach Baliye 2, which is the channel driver. "Already on the week of launch, Star One's channel share rose to 3.06 per cent. So we expect Nach Baliye 2 to drive Star One for the next three months. We have also launched two new shows - Saathi Re (Tue-Thu, 8:30 pm) and Betiyaan apni yaa…Paraaya Dhan (Tue-Thu, 9:00 pm), Kejriwal offers.

"Another show coming for a second season is "Ssshhhh…Phir Koi Hai", a show which promises lots of excitement using the horror genre," avers Kejriwal.

Though the thrust is currently on Nach Baliye, we will be deciding on the next big initiative in the next few weeks," she adds.

And staying with the humour quotient the channel has become associated with, most of the existing shows like Naya Office Office, Laughter Champions, Kadvee Khatti Meethe will continue to provide the "comedy" touch to Star One.

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories