Star One banks on new slate of shows

MUMBAI: It's action stations at Star India's second Hindi entertainment channel this festive season as it aims for the still far on the horizon number two spot in the GEC space (behind Star Plus).

Monday saw the launch of the weekly 'dramedy' Kadvee Khattee Meethi, which, according to Star India senior creative director Shailja Kejriwal, is a humorous look at the relationship between mothers-in-law and daughters-in-law and is an interesting cross between a comedy and a soap. This show will play out at 8 pm on Mondays.

Right now though (and running through till December), the maximum focus for Star One is on Nach Baliye 2, which is the channel driver. "Already on the week of launch, Star One's channel share rose to 3.06 per cent. So we expect Nach Baliye 2 to drive Star One for the next three months. We have also launched two new shows - Saathi Re (Tue-Thu, 8:30 pm) and Betiyaan apni yaa…Paraaya Dhan (Tue-Thu, 9:00 pm), Kejriwal offers.

"Another show coming for a second season is "Ssshhhh…Phir Koi Hai", a show which promises lots of excitement using the horror genre," avers Kejriwal.

Though the thrust is currently on Nach Baliye, we will be deciding on the next big initiative in the next few weeks," she adds.

And staying with the humour quotient the channel has become associated with, most of the existing shows like Naya Office Office, Laughter Champions, Kadvee Khatti Meethe will continue to provide the "comedy" touch to Star One.

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