Sony has a slate of new soaps ready to roll

MUMBAI: Sony Entertainment Television India's ratings starved flagship channel Set is going in for a heavy dose of soaps in the coming months as compared to reality shows. The channel has lined up a slew of shows that it will be rolling out in the next five to six months.

The shows are aimed at strengthening its 8 pm to 11 pm band and attracting a new set of eyeballs and building up its viewer base.

For starters there is Jeetiya Hai Jis Ki Liye, produced by Tony and Diya Singh whose earlier Jassi Jaissi Koi Nahin has been the only significant ratings success that Set has enjoyed on the soaps front in the recent past. The show will star Renuka Shahane, who will be making a comeback after her success as anchor on the popular cultural tele-magazine Surabhi.

The channel has also tied up with the Anuj Saxena’s Maverick productions for a drama titled Akhand Sau Bhagyawati, says Sony's chief creative director Sandiip Sikcand.

The channel is also working with actress turned politician turned producer Smriti Irani aka Tulsi Virani for Viruddh. Irani had recently tied up with Kumarmangalam Birla's media house Applause Entertainment. She is at the moment co-producing along with Balaji Telefilms for Thodi Si Zameen Thoda Sa Aasmaan (Star Plus).

As far as the channel think tank is concerned, the programming overhaul is necessary if the third-placed network is to be able to face the stiff competition from its rivals. Reality shows will be relegated to Fridays, Saturdays and Sundays, while the rest of the week will see soapy dramas taking centrestage.

That's not to say reality shows will do the vanishing act from Sony's weekday prime time.The third season of Indian Idol will make its comeback in May, Sikcand points out.

“Sony is also devising its own little reality show, which will be aired twice a week which we are targeting to launch in February or March,” Sikcand says. Without offering much by way of detail, Sikcand adds that the channel was yet to finalise on certain aspects of the show.

“A variety talk show is also being designed, for which the channel has roped in Anupam Kher as anchor. This one hour weekend show will basically deal with hopes and aspirations," he explains.

Getting back to the soap train, Sikcand say Set has in its kitty Khamoshi as well. Additionally, there is also a show that Sony has commissioned Film Farm to do, he adds.

Latest Reads
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories