Television

World Poker Tour to introduce progressive platforms, content at Mipcom

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MUMBAI: World Poker Tour Enterprises (WPTE) will attend the global television trade event Mipcom in Cannes, France, from 9 - 13 October 2006.

The firm works in the area of poker entertainment. It also claims to be behind the worldwide poker television boom. WPTE will offer new sponsorship, licensing and programming opportunities for 2007.

To foster increasing worldwide penetration, the WPTE aims to build its international partnerships via joint-ventures, local programming, merchandising, and other strategic alliances. WPTE will showcase the World Poker Tour Season IV, the flagship show in poker television at Mipcom.

Executives will also present the premiere season of the Professional Poker Tour (PPT), which is currently airing on the Travel Channel in the US.

WPTE executive director of international distribution Gary MacKinney says, "We look forward to leveraging a premiere tradeshow like Mipcom to strengthen relationships and create opportunities to further expand poker throughout the globe. The World Poker Tour will continue to add international stops while exploring locally-produced televised tournaments in key markets."
WPT programming currently airs in 154 countries, including Spain, Canada and Philippines. It recently inked pacts with Kanal 5 in Sweden, Macau Cable in Macau and MediaCorp in Singapore.

WPTE executive VP Robyn Moder says, "When the WPT made its television debut five years ago, it incited a national poker phenomenon that continues to escalate.

"As the WPTE begins to roll-out its international formats, we hope to use our excellent and well-seasoned production experience to help our international partners create for their audiences compelling poker programming of the same magnitude."

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