Television

Discovery launches broadband channel in Germany

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MUMBAI: US media firm Discovery has launched Discovery Broadband in Germany. It is now available at www.discoverybroadband.de.

Discovery Broadband is a subscription service offering access to programming from Discovery via broadband. Focussed on core Discovery genres including animals, machines, engineering, science, history, real life and travel, a full range of content is available to view online.

This includes shows such as American Chopper, Mythbusters, Deadliest Catch and Conspiracies on Trial. At launch, Discovery Broadband in Germany will offer more than 40 hours of fully languaged programming for broadband consumers to enjoy at their convenience.

Approximately 10 hours of additional content will be added to the service each month in order to offer enhanced choice each month and build an extensive, wide-ranging library for subscribers to the service.

Discovery Networks in Germany VP and country manager Dr. Patrick Hörl says, "The launch of Discovery Broadband in Germany underscores our commitment to extend the company’s quality content across multiple media platforms in order to provide increased flexibility, convenience and control to consumers".

Discovery Broadband is available to consumers on a monthly or annual subscription basis at a cost of €5 and €50 respectively. Consumers can also access individual programmes for 24 hours on a pay-per-view basis for a fee of €1 or €2 based on the duration of the content. A free one-week trial of the service will be available at launch.

With a total of more than 12 million broadband subscribers, Germany is currently the largest broadband market in Europe and also one of the top five broadband markets in the world (Source: Organisation for Economic Co-operation and Development, June 2006).

To access the range of programming available on the Discovery Broadband site, consumers simply register their details at www.discoverybroadband.de to open an online BT click and buy account and will then receive a username and password for continued account access.

Discovery Broadband is also available in Europe in the UK, France, Italy and the Netherlands.

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