AXN goes mobile to spread the buzz

MUMBAI: The mobile is increasingly becoming a way for channels to reach their consumers. A case in point is the action oriented AXN.

AXN Mobile, a mobile Wap entertainment portal by AXN, is ready to be launched in Asia and will be available to consumers from early November 2006.

Now viewers acros Asia will not only get to catch high-octane action and adventure programmes on TV; supplement their programme knowledge and have fun with games and contests via the website; live the AXN lifestyle by participating in specially formatted made-for-TV challenge-reality shows… but to top it all off, AXN Mobile is now available to continue providing the AXN buzz while on the move - giving consumers an adrenaline-charged "power snack bar" to get them freshened up for their next appointment.

Through the mobile AXN is looking to catch viewers whether they are on a lunch or coffee break from work, commuting on public transport to meet friends, or soaking their stress away in the Jacuzzi.

AXN Mobile offers exclusive streaming video on demand (SVOD) services and downloadable personalisation products such as ringtones and wallpapers from the channel's flagship programmes that have garnered a huge loyal following around the region.

In Singapore and Malaysia, AXN has expanded its partnership with affiliates like StarHub to carry the mobile products on their platform and with Astro to distribute AXN mobile to major telcos. In the Philippines, AXN has partnered with Smart Communications. Direct deals with major telcom firms are also in negotiation in Hong Kong and Taiwan, which will be announced at a later date.

The channel says that a clear differentiation about AXN Mobile, is the exclusive made-for-mobile contents offered to consumers, in an effort to ensure the desirability and relevance of AXN Mobile. Unlike other mobile TV services that are mostly an extension of the TV contents (like news updates or the linear channel service), AXN offers a library of video clips from its stable of signature shows that are specially produced for streaming via mobile.

AXN Mobile will be available in various Asia markets in early November, in conjunction with the much-awaited premiere of AXN's biggest original production - The Amazing Race Asia. Special made-for-mobile contents have been created that will allow viewers of The Amazing Race Asia to supplement their knowledge of the show - like host Allan Wu's Host Video Diary, where he shares his thoughts at the end of each race day; interviews with eliminated teams on their reflection of what may have caused their elimination and their thoughts on which team they believe will emerge victorious.

In the final stages of the race, viewers can also download clips of interviews with the remaining teams after every episode to see what would be each team's strategy going into the next leg of the race. These videos will serve to "whet the appetite" of viewers as they wait in anticipation for the next episode. Of course, there will also be the ever-popular "unseen footages" or "behind-the-scene" shots of the funny moments, big arguments or even too-hot-for-TV catfights…

Similar offerings from other shows like Mondo Magic Singapore and The Contender are also in the pipeline, as well as a special segment known as AXN Moments featuring great moments of fun, courage, and laughter from some of the best daredevil record-breaking challenges from AXN original productions and events.

SPE Networks Asia GM Ricky Ow says, "AXN has always been a leading trendsetter, being the first action and adventure channel, the first to bring the reality craze to Asia, the first in Asia to take on such a mega scale production like The Amazing Race Asia. And now we will also be the first to provide a true-blue entertainment WAP portal that allows our viewers to have a seamless, well-rounded, enriching entertainment experience that complements their TV viewing.

"Mobile technology is very much a part of our viewers' lifestyle, our core audience being the working executives and professionals. With the rapid advancement and pick-up of mobile technology in Asia, we feel that it is the right time to venture into mobile TV, and I am confident that our viewers will appreciate the unique content offerings we have."

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories