Saban Entertainment Group brings a Virtual Studio product to Mipcom

MUMBAI: Saban Entertainment Group (SEG) has launched a new venture dedicated to incubating, developing and marketing family entertainment properties.

The new virtual studio will unveil its first project, Hollywood Star Dogs, at the upcoming television trade event Mipcom in Cannes, France. The event takes place from 9-13 October 2006
Led by Haim Saban and Saban Capital Group chief creative officer, Joel Andryc, the new venture will leverage the executives’ access to world-class financial and creative resources, including industry-leading producers, writers, artists, production houses and grass roots marketers, to create a virtual studio that employs targeted freelance teams for every project.

The new venture will focus on identifying and creating intellectual properties and brands capable of being distributed across numerous multi-media platforms and connecting with audiences across a variety of entertainment genres, with a particular focus on new media.

Haim Saban said, “I am thrilled to return to my roots and focus on developing media properties for children and families. The SEG team’s extensive background in children’s entertainment gives us unique expertise in recognizing breakthrough creative content. We will bring together specialized freelance talent to help develop, brand and promote each project. This strategy will enable us to create a best-in-class studio that is custom tailored for the needs of each individual project.”

Andryc said, “In today’s new media environment, we plan to capitalize on cutting-edge interactive technologies to engage the youth market. Our audience will discover and experience unique characters and story content through the media outlet they prefer; be it broadcast, cable, VOD, broadband/internet, direct-to-home-video, videogames or mobile devices.”

For their first virtual studio project, SEG has partnered with Holly Goldberg Sloan. Hollywood Star Dogs features a troupe of live-action talking dogs portraying classic fairy tales.

Andryc ads, "We were instantly drawn to Hollywood Star Dogs because of the property’s innovative take on classic literature. With its unique use of live animals and advanced CGI animation to tell timeless tales and other stories, it is a high quality, distinctive property that lends itself to number of distribution outlets. It has been a pleasure to work with Holly. She is a great creative talent and together we are confident that we can build Hollywood Star Dogs into a successful entertainment franchise and an enduring evergreen brand."

As part of its new virtual studio, SEG has also entered into a development deal with Tiny Island Animation, a Singapore-based animation studio led by David Kwok, a veteran leader in the Singapore animation industry. SEG will provide development resources to Tiny Island Animation, which focuses on producing computer-generated entertainment for international television audiences. A comedic CGI animated series is already currently in development and is expected to make its debut in 2007.

SEG’s virtual studio, which will focus on developing a limited number of projects at any given time, is currently in the advanced stages of negotiation and/or development of several other properties, which will be announced shortly.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories