Sunfeast uses child advocates to 'Save the Environment'; SRK hops onto campaign

MUMBAI: ITC Foods has announced a nationwide campaign titled 'Sunfeast Hara Banao'. In its third year, this campaign aims at educating children about the growing environmental adversities and their contribution in "Saving the Environment". This year Shah Rukh Khan has also been roped in.

The environmental campaign, which will run across schools in the cities will organize a signature drive - "Sow a Seed Today Campaign", where in students collect signatures from people who pledge to do their bit for saving the environment by recycling and sowing a seed as part of the first phase.

The second phase of the month long campaign will host the 'Sunfeast Hara Banao Week' which consists of a series of Environment Fairs across five cities. The Environment Fair will kick off with a sapling plantation and a march in each city. The march is aimed at reaching out to the people in the city to play their part in "Saving the Environment". The Environment Fair will showcase projects by the students of various schools, and also organize various inter school environment based competitions, informs an official release.

The scope of this initiative has increased over the last three years while this year the campaign has registered over 3,00,000 students from more than 400 schools spread across five cities in the country.

ITC Limited - Foods Business divisional Chief Executive Ravi Naware said, "Sunfeast believes that children are the best harbingers of change and improvement. We believe that our initiative with school children is a necessary process of reflection for them as well as us. Initiatives such as the 'Sunfeast Hara Banao Campaign'is oriented towards our governing philosophy of responsibility towards the environment. Several schools will also be awarded for their commitment toward showcasing critical environmental issues and spreading awareness on the subject."

Sunfeast claims to be an environment friendly brand that has identified children as the prime drivers to advocate the cause of environmental issues and become the drivers for environmental advocacy.


Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories