SaharaOne initiates prime time revamp; 8 shows on the anvil

MUMBAI: SaharaOne Television is about to make a big splash in the Hindi General Entertainment Channel (GEC) space by introducing not less than eight new programmes. The channel, having set an ambitious 2006-end target of achieving the third position in the market, hopes a near complete revamp of the sensitive 8 pm to 11 pm prime time band would drive the turnaround.

"By the end of 2006, we want to become the third most successful general entertainment channel in the Hindi space. We will be unleashing a series of programming activities in the coming weeks. Two new soaps Kuch Apne Kuch Paraye and Solhah Singaarr will start the proceedings and four more soaps will be launched in the prime time band. The picture will be complete with the introduction of two big ticket format shows," Sahara One Media and Entertainment Limited CEO Shantonu Aditya tells

The channel's most successful soap Woh Rehne Waali Mehlon Ki will however escape the revamp exercise. Another prime time soap Hare Kkaanch Ki Choodiyan is giving way for Solhah Singaarr. SaharaOne is yet to decide the slot for Kuch Apne Kuch Paraye, according to Aditya.

Speaking on the reality shows in the pipeline, Aditya said the channel was yet to finalise certain details and would be sharing information on the initiatives at a later period. However he hinted that one of the reality shows planned would be celebrity-based.

"We had been planning to launch a celeb-based reality dance show Superstars. But, looking at the way the existing celeb dance shows are faring in the rating charts, we have decided to take a re-look at Superstars," Aditya says.

When the sliding market share of SahraOne (based on July to September CS4+ HSM Tam ratings) is brought to his attention, Aditya counters by saying that the channel has already been showing signs of a good comeback.

"Last week, we have improved our GRPs to 87 from 60 of the previous week. The reach has been improved to 51 per cent. Our belief is that the latest programming efforts, backed by the strong movie properties we have, will strengthen the channel's position tremendously," he says.

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories