Television

ABC to air 'Ugly Betty' full season

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MUMBAI: The American version The Ugly Betty or the original Colombian show Yo Soy Betty La Fea or the Indianised version Jassi Jaissi Koi Nahin has charmed audiences of all territories. 

The US network ABC has given a full-season order to Ugly Betty, which has emerged as the most-watched new series of the 2006-07 season.

Produced by Salma Hayek and stars America Ferrera as Betty Suarez, the show has already established itself a solid second to CBS’ Survivor at 8 pm. 

Among the age bracket of 18-49 years, the show Ugly Betty has drawn an average rating/share of 4.7/13, while holding the top position on average with adults 18-34 year (4.0/12). The show has improved the time period for ABC by 96 per cent in total viewers (15.3 million against 7.8 million) and by 92 per cent in adults 18-49 (4.8/14 against 2.5/7) over the same nights last year, according to media reports.

ABC Entertainment president Stephen McPherson noted, "In just two weeks Ugly Betty has given us an impressive foothold leading into the Grey's Anatomy hour on Thursday night. The show has proven to be competitive in a very strong time period, and we're thrilled with Ugly Betty's performance.”

In India, the version Jassi Jaissi Koi Nahin aired on Sony and had won 3.6 average TVR for the first week of its launch in 2003. The show and the lead character Jassi had become the unofficial mascot for Sony. 

SET CEO Kunal Dasgupta told to indiantelevision.com in 2004, that Jassi had fetched Sony four million new viewers in the general entertainment category, while the slot sampling too has grown by 300 per cent in the first one year. "The TVRs, naturally, have also shot up by over 300 per cent," he says.

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