Zoom to launch 'Levis Diva Quest' on 21 October

MUMBAI: In line with the reality show craze on television channels these days, the Times Group's glamour and lifestyle channel Zoom is launching a reality show the Levi's Diva Quest.

The show has been introduced as part of the channel's revamp strategy. Zoom is on the lookout for the most stylish anchor through the Diva Quest. It is also planning to launch a few more shows over the next one month.

"We are now poised to get into the next stage of our life cycle and there are a host of new initiatives both in terms of content and marketing slated to launch in October-November this year. Diva Quest is a stepping stone in that direction that we have taken," says Zoom business head MK Anand.

The show has been introduced with an aim to hunt for the most stylish anchor for the channel. It would kick off on 21 October. It will be aired on Saturday and Sunday at 9 pm and will be hosted by ramp model Aparna Kumar. 

This is not the first time Zoom is indulging in the area of glam and glitz. Earlier, it had launched in L'oreal Paris Elite Model Look India 2006, Pond's Banungi Main Miss India and Red Hot Countdown.

The 15 shortlisted contenders will be scrutinized by a panel of judges including ace photographer Subi Samuel, makeover specialist and choreographer Achla Sachdev, celebrity tarot-card reader Sunita Menon, ad-man Prahlad Kakar and acclaimed TV host Mini Mathur. 

From this lot, the contestants would further be wittled down to 10. The grand finale will be held on 29 October at the Intercontinental, Mumbai.

Talking about the unique selling point (USP) of the show photographer Subi Samuel claimed, "Like other shows, we are not overtaking their personalities and transforming them, we are just grooming them to be able to deal with the glitz and glamour"

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories