(3 October 2006 6:00 pm)

MUMBAI: BBC World has been launched on DTH platform Dish TV. The channel is now available to all of Dish TV’s 1.5 million subscribers and is available on the ‘Dish Welcome’ package.

BBC World claims to reach around 15 million homes across India via cable TV and this new deal brings the channel’s total distribution to 16.5 million Indian homes.

BBC World, South Asia head of distribution and business development Amit Upadhyay says, “India is a fast-growing market for multi-channel television and a key market for BBC World. We are delighted to be part of this Dish TV offer as it brings BBC World to a new and dynamic audience.

“The channel is highly regarded in India and has a loyal following. We are pleased to be providing new viewers with our award-winning journalism and news reporting.”

Dish TV business head Jawahar Goel says, "In the last year and a half, Dish TV has emerged as one of the fastest growing digital platforms in the country. Our association with BCC World is in line with our commitment to provide the best of infotainmentnews and information programming available, in India or abroad, to our subscribers. We are sure that Dish TV subscribers would be happy to access BCC World in India shortly”.