Television

Virgin America signs on Disney, Fox, Paramount & Warner Bros for in-flight content

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MUMBAI: Virgin America, the new U.S. start-up airline has announced a collection of launch studio partners for its in-flight entertainment (IFE). The airline has reached individual agreements with Disney, Fox, Paramount Pictures and Warner Brothers to provide theatrical content at every seat and on every flight.

Although details of the deals are not being disclosed, the agreements will provide Virgin America's guests with the best in motion picture and television entertainment. The airline's industry onboard entertainment will offer its customers 'pay-per-view' movies, live TV via satellite, a wide array of audio music entertainment including the ability to compile individual audio playlists, a broad selection of popular electronic games, and even meals on-demand, informs an official release.

"Our partnerships with Disney, Fox, Paramount, and Warner Brothers are helping us redefine the travelling experience as it exists for airline customers today," said Virgin America director inflight entertainment and partnerships, Charles Ogilvie. "Our guests will be able to pick from the latest and greatest Hollywood has to offer and enjoy their entertainment selections on their own schedule from the comfort of their seat."

"Disney is happy to be part of the Virgin America team's challenge to redefine the inflight entertainment experience," said Disney Non-Theatrical Distribution senior vice president, Linda Palmer. "All arms of this studio are excited about Virgin America taking flight!"

"Interactive entertainment is a space that Paramount is excited about. Being members of the Virgin America launch team is something that we are excited about and is an important milestone as the U.S. domestic industry progresses toward more interactive inflight entertainment," said Paramount non-theatrical distribution senior vice president Joan Filippini.

The airline previously announced entertainment partners including CoKinetic Systems Corporation, IMS, Inflight Canada, Pace Communications, Panasonic Avionics, Spafax, and Wunderman. A new addition to team is the New York-based Anomaly agency.

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