Television

US pubcaster PBS inks deal with iTunes

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MUMBAI: US pubcaster PBS has launched content on the iTunes Store.

Users can purchase and download documentary specials and episodes from PBS primetime and children's programming.

Episodes are priced from $1.99 each and immediately available for shows including Antiques Roadshow; Nova; Now and Arthur. PBS President and CEO Paula Kerger said, "Working with our member stations and producers, PBS is excited to deliver a variety of PBS' award-winning primetime and kids' television programs through iTunes.

" The remarkable success of PBS podcasts on iTunes over the past year indicates that PBS members and viewers of all ages are enjoying the new, expanded access to the content they want, when and where they choose."

Apple VP iTunes Eddy Cue says, "The success of TV on iTunes continues and we now offer over 220 hit TV shows from more than 40 networks. We are thrilled to partner with PBS to bring such educational and entertaining programming to iTunes Store customers."

Additional content attached to episodes will underscore the unique role consumers can play to ensure the continued creation and multi-platform delivery of PBS content by becoming a member of their local PBS station. The iTunes Store sells over one million videos per week. The iTunes Store began selling TV shows with five shows from ABC/Disney less than a year ago, in October 2005, and rapidly expanded its library to over 220 television shows from over 40 networks today.

The iTunes Store now features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos, more than 75 feature films and 220 television shows.

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