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BBC's show 'Robin Hood' racks up interest around the world

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MUMBAI: Following its successful launch on UK television this weekend, attracting over eight million viewers, BBC Worldwide announces that it has already racked up a string of international television sales for the show Robin Hood. It has managed to secure deals in major territories including the US, France, Australia, New Zealand, Denmark, Spain and Portugal. Further deals are being concluded in Cannes this week.

The Tiger Aspect show which has been co-produced with BBC America is available in full HD. BBC Worldwide's brand team has worked in close partnership with Foz Allan and Dominic Minghella, the Tiger Aspect creators of the show, a collaboration which has made possible a 360 degree launch, with deals concluded for DVD, Children's books, Audiobooks and Toys. DVDs and books deals were concluded in time for products to be on the shelves for Christmas. A soundtrack deal has also been concluded this week featuring music from Andy Price.

BBC Worldwide's independent unit director Helen Jackson, Director says: "Robin Hood might be an English legend, but Tiger Aspect's fantastic contemporary production resonates with modern audiences across the world. The cross-platform deals we've done so far reflect this and we're looking forward to encouraging further sales at Mipcom."

Robin Hood is one of BBC Worldwide's key drama titles for the television trade event Mipcom in Cannes, France alongside ITV1's £6 million new science fiction drama Primeval.

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