Indiantelevision.com Team

(10 October 2006 4:00 pm)

MUMBAI:Vh1, the international music and lifestyle channel, brings in the hip hop invasion with Vh1 Hip Hop Hustle for the second year. And this time, it’s hardcore.

Having spent 14 years in the hip hop business and recently signed to 50 Cent’s label G-Unit, the finale act is one of the following:a) D12, b) Mobb Deep and c) Obie Trice.

The chosen act – to be announced later - will rock the house on 2 November at Enigma and on 4 November at Elevate, Noida.

Says Vh1 India VP and GM Keertan Adyanthaya, “Whether it’s in tune with the new appetite for bling, or increased spending, or just a trend that’s invading the world, hip hop is coming into its own in the country.

"Our show of the same name Vh1 Hip Hop Hustle which airs at Saturday 10 pm also has had great response and this way viewers can get the hip hop experience both on air and on ground."

Speaking on the previous year’s experience, “Last year’s Vh1 Hip Hop Hustle act Flipsyde was fairly new on the scene and their visit to India was successful enough for them to make a repeat visit this year. Now, we feel that India’s hip hop scene is ready for the hardcore of hip hop. So it’s going to be either D12, Mobb Deep or Obie Trice. We’re not telling yet!”

Leading the way for the D12 / Mobb Deep / Obie Trice performances is DJ Whoo Kid, Best Hip Hop Mixtape DJ 2004 and the official tour DJ for 50 Cent and his label G-Unit. He will perform in Mumbai on 19th October and in Delhi on 20th October.

Then a week later, make way for UK’s Scratch who will perform at Enigma in Mumbai on 26 October and in Delhi on 28 October. Scratch is resident DJ of UK’s biggest and 10 year old hip hop night. He has opened for Eminem, Black Eyed Peas, Prince, Macy Gray, Outkast & Cypress Hill amongst many others.

Passes for each event will be available at the respective venues – Enigma in Mumbai and Elevate in Noida.