Television

Nickelodeon US plans 'SpongeBob marathon' on 9 November

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MUMBAI: Nickelodeon US will be launching a 24-Hour SpongeBob marathon on 9 November at 8 pm, featuring viewers' top 100 cartoon picks, leading to the Best Day Ever special premiering on Friday 10 November at 7:30 pm and the network premiere of The SpongeBob SquarePants Movie at 8 pm.

For five weeks leading up to Best Day Ever (beginning 5 October), Nickelodeon had invited kids to vote for their favorite SpongeBob SquarePants cartoons on a new super-site www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes.

In the initial weeks of the launch of the super-site, it had already received almost 2.8 million streams and 3.8 million votes. The top 100 will appear on-air, in the order that the fans choose, during the 24-hour marathon leading up to the premiere of Best Day Ever, according to an official release.

Drawing out the suspense further, the All-Time Favorite SpongeBob Pick will air immediately following Best Day Ever.The online super-site also includes an original themed SpongeBob game and exciting new broadband content on the new innovative TurboNick 2.0 site.

"One of the many reasons our viewers love SpongeBob so much is for his unending optimism and ability to look at the bright side of things, which is exactly what Best Day Ever is all about," said Nickelodeon Television executive vice president and general manager Tom Ascheim.

"We've received a tremendous response from almost 4 million fans who have voted online for their favorite SpongeBob episodes and we'll reward them with our biggest SpongeBob event ever," he added.

Kicking off on Thursday 9 November at 8 pm, the marathon hosted by sea-loving Patchy the Pirate (Tom Kenny -- voice of SpongeBob) will feature Patchy cruising around Manhattan on a grand party boat, counting down the top SpongeBob episodes.

As the premiere draws near, Patchy will be joined on the boat by hundreds of partying fans, and in classic New Year's Eve tradition, the 'SpongeBob' will drop, bringing the countdown to the Best Day Ever special at 7:30 pm. Patchy will also be joined throughout the marathon by Nickelodeon stars and other celebrity SpongeBob fans who will reveal the details of what would be their own best day ever.

In the Best Day Ever special, SpongeBob is determined to have the perfect day. His ideal day starts with doing what he loves best -- working at the Krusty Krab, going to meet Sandy for a little Ka-Ra-Tay, jelly fishing with Patrick and topping it all off with Squidward's highly-anticipated clarinet recital. But to his great disappointment, the day does not go at all as he planned. Each of his friends seems to be having a different problem, so naturally he sets out to help them. In doing so, every activity on his perfect day agenda is spoiled.

As SpongeBob realizes that he sacrificed his whole day to help others, his friends rally around him with their heartfelt thanks. Brimming with happiness and friendship, SpongeBob realises that he had his best day ever after all.

SpongeBob SquarePants' Best Day Ever is also available as a CD featuring all-new, original music including the Best Day Ever song. The album presents an entirely new SpongeBob story as it introduces the work of the animated band SpongeBob & the Hi-Seas whose debut record is being previewed on Bikini Bottom's WH2O, adds the release.

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