Indiantelevision.com's Digital Edge: Napster mobile launches over-the-air music service in Japan

Indiantelevision.com's Digital Edge

Napster mobile launches 'Over-The-Air' music service in Japan

Indiantelevision.com Team

(6 November 2006 2:35 pm)

MUMBAI: Napster , the digital music pioneer, has announced the launch of Napster Mobile on iMode, NTT DoCoMo's mobile internet platform currently used by over 40 million of its over 52 million mobile subscribers across Japan.

DoCoMo customers can use Napster Mobile to access full-length songs and ringtones that can be delivered Over-The-Air (OTA), directly to their mobile handsets including the N902iX, the SH903i, the F903i, the D903i and other soon to be released models in the 903i series for immediate listening and downloading, asserts an official release.

Napster Mobile subscribers in Japan pay a monthly access fee of approximately $3 per month, and can acquire individual songs and ringtones for mobile delivery and download using a credit-based system. Subscribers receive 300 credits per month to procure individual songs and ringtones, and they can purchase additional credits at any time.

Using a compatible DoCoMo handset gives Napster Japan's Napster To Go portable subscription customers the power to transfer their favorite music from their PC directly to their mobile phone.

Napster chairman and CEO Chris Gorog said, "With analysts projecting that mobile music will become a multi-billion dollar business in Japan over the next few years, we are very pleased and excited by Napster Japan's deep partnership with DoCoMo, Japan's number one wireless carrier. DoCoMo's aggressive promotion of our offerings in Japan both the PC subscription service and the over-the-air mobile service will enable Napster to deliver on our commitment to helping music fans everywhere enjoy the best digital music experience possible."

iMode customers can subscribe to Napster Mobile for unlimited access to Napster Mobile's music programming features, including personalized recommendations, featured artists and new releases, exclusive music and chart information, and to browse Napster Mobile's vast catalog of full-length songs and ringtones, adds the release.