Television

Adobe wins Emmy for its Flash video technology

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MUMBAI: Adobe has won a Technical and Engineering Emmy from the National Academy of Television Arts and Sciences for its Flash video technology, in recognition of the software's role in bringing television content to the Internet.

The award for streaming media architecture and components was announced by the National Academy of Television and will be formally delivered to Adobe at a ceremony held during the Ces trade show, in January 2007 in Las Vegas.

Today, television shows like Lost, Desperate Housewives, Grey's Anatomy and Friday Night Lights are being delivered online thanks to Flash video, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace.

Adobe president and COO Shantanu Narayen says, “Flash Video is fundamentally changing the role of video on the Internet, and this prestigious award is further proof of this technology's profound impact on how broadcasters deliver their content.

"ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media.”

With Flash Video technology, users can view interactive video online as an instant-on web video experience. Flash Video is delivered via Adobe Flash Player, allowing content publishers to reach the largest possible audience on the web and to deploy consistent, high-impact online video across all major platforms and browsers, while lowering the costs of development, quality assurance, and support. Adobe Flash Player is installed on over 700 million Internet-connected desktops and mobile devices.

Flash Video works with Flash® Media Server 2 to give organisations a scalable and secure way to stream video content, and partnerships with leading content delivery network providers -- Akamai, Limelight, and VitalStream -- to create the foundation for delivering web video and rich media applications to the widest possible audience on the Internet.

The Technology and Engineering Emmy Awards honor achievements in two areas: Science Engineering and Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players.

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