(1 November 2006 2:00 pm)

MUMBAI: From today 1 November viewers of US broadcaster CBS' drama CSI: NY can use their mobile phone to play CSI: Q.

This is an interactive, live text-messaging game in which audiences test their crime-solving skills by predicting the outcome of the episode, with an eye on winning $10,000. This marks the first time that CBS has applied an interactive text messaging component, previously used on reality programmes and game shows, to one of its prime time dramas. In India the CSI franchise airs on AXN.

CSI creator and CSI: NY executive producer Anthony Zuiker, who also created the CSI board game, Senses, came up with the idea for CSI: Qand is formulating the questions.

He says, "CSI: Q invites viewers to watch CSI: NY in an interactive fashion with a level of game play to track the 'criminal,' 'science,' and 'intent' (motive) of the story. Our goal is to use the mobile phone in an unprecedented fashion to drive viewership back to the television while at the same time enhancing the viewing experience for the CSI fan."

During the CSI: NY episodes being broadcast on CBS on 1, 8, 15 November, an on-air promo will run with one question that asks viewers to predict what will happen at the end of that night's episode. Viewers will send their responses via text message to 38383 and will be entered into the drawing to win the weekly prize of $10,000. Additionally, viewers can enter for free by going to the CSI: NY site through CBS.com (where the Official Rules are also posted).

Each weekly winner will be announced on-air during the following week's episode of CSI: NY. The questions will differ for the Eastern, Pacific and Hawaiian time zones.

CSI: NY is about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple. The show stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Hill Harper, Eddie Cahill and Anna Belknap.