Television

MTV Networks' Music & Logo Group launches 'hyper-programmed' online verticals

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/13/MTV%20Networks.jpg?itok=BH82F-As

MUMBAI: MTV Networks' Music and Logo Group have announced an aggressive development of more than 20 "hyper-programmed" online experiences or vertical channels, that are web content plays designed for the interactive, on-demand environment.

The channels, many of which have been in development for months, will debut in the first and second quarters of 2007 and will enable their users to explore and engage in their personal interests, obsessions and topics of choice by covering a range of subjects including: music genres and sub- genres, celebrity fashion and style, personal growth and faith and spirituality, among others, informs an official release.

Delivering on a two-way proposition, audiences will be able to actively "hyper-program" a number of these vertical channels themselves through next- generation web tools that allow users to help discover, curate, edit and upload content. MTV, VH1, CMT and Logo will seek to acquire, partner on or organically develop the properties, depending on the topic.

A number of verticals under development will serve as companion sites to existing popular television franchises and focus on relevant topics that resonate with their fans. For instance, a vertical built around VH1's "Web Junk 20" is geared toward serving as a guide and daily source of viral videos, while others will be stand-alone creative propositions, without television companions, informs an official release.

Earlier this year, as an experiment in this direction, VH1 launched a stand-alone site bestweekever.tv. As a companion vertical to the popular "Best Week Ever" TV franchise, this new site offers a selection of pop culture nuggets and includes a host of exclusive mobile and video content in real-time. The site also allows users to create their own front page gossip by uploading their own video and news.

Similarly, this past fall, MTV launched 'Virtual Laguna Beach', an entirely stand-alone virtual world tied to the TV series, and a first of its kind. Additionally, in June Logo acquired three stand-alone sites, AfterEllen.com, AfterElton.com and 365Gay.com independently complimenting Logoonline.com and serving the gay, lesbian bi and transgender audience, adds the release.

"These serve as successful models for a new interactive, hyper-programming approach and represent the next phase in the evolution of media for consumers, from broadcast networks to cable channels and now to hyper-programmed verticals," said MTV Networks' Music and Logo Group president Van Toffler. "Just as MTV networks blazed new territory by establishing linear cable networks built around specific interests and lifestyles, we are now developing new online experiences around niche topics that resonate with our current audiences, as well as those subversive web surfers."

"These verticals can be viewed as 'front doors' into the wide spectrum of passionate and specific interests that reflect our audiences' tastes and desires," added Entertainment for the MTV Networks Music Group president and Logo president of Brian Graden. "Each project gives us a unique and liberating opportunity to indulge the unique aspects of Web 2.0 technology in an effort to do what we've always done well, super-serve niche audiences."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/and.jpg?itok=gmlb88MV
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/et.jpg?itok=c1a6nLak
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/diiscvoery.jpg?itok=8yjyVtTz
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/naveen.jpg?itok=XLoaqFyD
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/logos.jpg?itok=csfH09mP
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Shashi%20Shekhar%20Vempati.jpg?itok=KQPGyMuu
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/usp.jpg?itok=pH9gyts1
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/axis.jpg?itok=HzeFqOmK
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/motu-patlu.jpg?itok=PbD2fDhq
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories