Television

FIH announces enhanced TV exposure for hockey World Cups

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MUMBAI: Hockey's governing body FIH has announced that the recently held hockey World Cups generates strong TV exposure.

The BDO Hockey World Cup Men, played in Monchengladbach, Germany early September, generated a television audience of 645 million viewers worldwide. This FIH states is a record for hockey and an increase of 50 per cent compared to the Samsung Champions Trophy for men. In India the events aired on Ten Sports.

The German based company IFM International Sportanalysen recently presented these figures to the FIH.
The men's hockey World Cup saw 3,512 broadcasts across 77 TV channels globally. There were 266 live broadcasts and 645 million cumulated audience. There was a sponsoring value of EUR 2,416,573 from 233 hours of screen time for BDO as title sponsor (calculated at 10 per cent of advertising spot rate)

For the women's World Cup which took place from 27 September – 8 October 2006 there were 2,597 broadcasts across 78 TV channels worldwide. There were 225 live broadcasts and a 380 million cumulated audience. The sponsoring value of EUR 1,330,935 from 96 hours of screen time for Samsung as title sponsor (calculated at 10 per cent of advertising spot rate).

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