Television

Disney rolls out 'Disney's Little Princess' promotional activity across categories

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/10/Walt%20Disney_0.jpg?itok=SqT4yJ1u

MUMBAI: The Walt Disney Company in India has launched a country-wide promotion titled - "Disney's Little Princess", an across-the-line event around Disney Princess franchise.

Little girls across India can participate in this festive event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the 'Disney's Little Princess' contest. Disney Princess spans across categories with merchandise to include toys, clothing, footwear, games, home videos, home products, paints, stationery, television, theatrical content and mobile downloads.

The Disney Princess franchise has added a noticeable sparkle to the company's entertainment offerings in the previously underserved segment of girls aged 4-14. The strong presence of the franchise is set to delight little girls throughout the festive season with a host of initiatives and launches planned across all product categories. Disney Princesses are popular across the globe. The franchise is on track to become the largest girls franchise in 2006 with 40 per cent growth in 2005 and 300 per cent growth over the last three years, states an official release.

"Disney Princess success is an example of the company's focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories," said Walt Disney Company (India) managing director Rajat Jain.

Little girls turned up to sing, dance, act and display other talents at auditions in Gurgaon. Besides, auditions will also be held in malls around Mumbai, Bangalore, Chennai and Hyderabad. The event in each of these cities will be recorded and aired in special interstitials on the Disney Channel. The search for 'Disney's Little Princess' is powered by major lines of businesses of The Walt Disney Company India namely consumer products, internet group, home entertainment divisions and ofcourse Disney Channel.

Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. All licensees have come together for this special promotion, adds the release.

Funskool (India), the licensees for Princess dolls and role play range GM Sales and Marketing R. Jeswant says, "Funskool (India) Ltd has had a long association with Disney. The market response to Disney Princess Dolls and Playsets has been particularly encouraging. This year is being celebrated as the year of the Mermaid and therefore, 'Ariel, the Little Mermaid', will be the focus of attention. A full range of Ariel Dolls and Playsets will be on the shelves of leading toy stores shortly. We cherish our association with Disney and expect the relationship to flourish and grow in years to come."

Commenting on the popularity of Princess themes of Disney Nerolac Paints- Nerolac GM marketing C. Venugopal says, "Every little girl dreams of a fantasy world where clothes are spun of gold and balls are held in her honor. The princess range allowed Nerolac to do just the same. With a wide range of characters, huge business potential, Disney Nerolac Paint's Disney Princess range bring the little girls into a world filled with romance and royalty where she can feel as special as a princess."

"Disney's classic Princess stories are extremely popular with kids across the country. We have 12 princess titles in three different formats and each of these are loved not just by kids but also their parents alike. The stories reflect values and ethos that Indian readers relate to. We are proud to bring these stories from the Disney stable to kids across India," adds Sterling Publishers Pvt. Ltd. director Gaurav Ghai.

Furthermore, Disney Princess is also being promoted in the television space with a branded block - Disney Princess hour. Viewers can also experience the magical world of Disney Princesses through Disney Movie Magic, every weekend in select Adlabs locations in cities across India through classic titles like Snow White, Beauty and the Beast, Aladdin and the Prince of Thieves.

The latest Princess platinum title movie was released in October on Home Video - Little Mermaid, a special edition DVD. Taking home, Disney's Classic, the 'Little Mermaid' will also help little girls gain an entry to participate in the mega event this festive season, Excel Home Videos MD M.N. Kapasi said, "Disney Princess celebrates the spirit of the endearing female characters created by the Walt Disney Company over the years. We are pleased that Little Mermaid's DVD will be an opportunity for children to participate in this prestigious event."

This franchise also extended itself to an on-ground experiential delight last year - Disney Channel's 'My Little Princess Hunt -2005'.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/tv.jpg?itok=_ddlDW6X
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/ajay.jpg?itok=yWbCSo3N
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/zeemedia.jpg?itok=4gQKyVW9
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories