Television

UTV Classics to promote alternative cinema

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MUMBAI: UTV Motion Pictures has launched a sub-brand called UTV Classics, which will promote experimental and unconventional cinema, making it accessible to a wider audience.
The first film to be released under the banner will be Vishal Bhardwaj's The Blue Umbrella, which will be released on 5 January 2007, asserts an official release.

The film is based on a Ruskin Bond's novel by the same name and aims at adding a new dimension to today’s genre of kids’ films by combining entertainment with a morality tale. The Blue Umbrella stars Pankaj Kapur and Shreya Sharma. The movie has already been screened at a few international film festivals.

UTV CEO Ronnie Screwvala said, "The entertainment tastes of a section of the audience are maturing with time and UTV Classics is an initiative to address the needs of this growing audience for different cinema. 2006 has been proof of this, with unconventional movies that have broken the mould and which have been applauded by audiences and critics alike."

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