Kerzner ties with Discovery, Nickelodeon and MTV in bid for IR

MUMBAI : Kerzner-CapitaLand in the bid to build Singapore's second integrated resort has signed exclusive deals with Discovery Channel, Nickelodeon, MTV and Johnson's.

Kerzner-CapitaLand is banking on a fully integrated family concept to secure its bid for the Sentosa integrated resort, asserts an official release.

Kerzner International Holdings president Tobin Prior said, "MTV is the leading music network in Asia and we believe Nickelodeon is the leading youth TV network in Asia. And we believe that they give us very important content to leverage off and very important exposure into those markets."

Both MTV and Nickelodeon will establish state-of-the-art interactive television studios within the resort where young visitors can interact with Nick characters and celebrities during live programming.

Discovery, on the other hand, will run a kids' camp on marine life - for children aged 3 to 12, while baby-care specialist Johnson's will provide baby travel kits and professional baby-sitting services for visitors to the resort.Kernzer is also planning to build a hi-tech aquarium on Sentosa, which will include Aqua Labs where visitors can find imaginatively curated collections and futuristic technologies, adds the release.

There will also be a 300-seat 4D theatre within the aquarium and an Atlantis Lab where students can participate in hands-on experiments.On the retail end, Kerzner highlighted a chocolate and candy factory and an ice-cream station, targeted at young spenders.

"I think the distinction between us and the others is what we can develop in an integrated fashion that's going to appeal to families both from a facility point of view and, very importantly, from a programming and operating point of view," Prior said.

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