iWorld

Microsoft's Xbox 360 unveils 'Viva Piñata' in US

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/08/Microsoft.jpg?itok=yjKz8TB9

MUMBAI: Microsoft Corp. will celebrate the launch of Viva Piñata on Xbox 360, with a multi-city tour in the US, by presenting children's activities and video game demonstrations at six launch events in New York, Miami and Los Angeles. It will also provide parents with information about online safety and Viva Piñata-related educational programs for children.

The Xbox 360 video game follows the debut of the Viva Piñata Saturday morning animated television series on 4Kids TV Fox, states an official release.

"The Xbox 360 game Viva Piñata inspired us to take the spirit of the game and expand the concept to create learning tools to help kids experience more about their Hispanic heritage in a fun and engaging way," said Microsoft director of Xbox marketing Chris Di Cesare. "One example is a Viva Piñata digital desktop pet piñata that people can download to their computer. Every day the piñata will share new information about Hispanic culture from key holidays to Spanish vocabulary."

Children attending the events can enjoy piñata-making workshops, interactive video game demonstrations and the opportunity to be photographed with the characters from the Viva Piñata animated TV series. A traditional piñata breaking game will also give children an opportunity to win an Xbox 360 and Viva Piñata game.

Viva Piñata, which translates to "long live the piñata," invites gamers of all ages and skill levels to create an immersive world where living piñatas inhabit an ever-changing environment. Beginning with a few basic tools, players build and take control of this environment, using their creativity and imagination to attract, protect, nurture and manage more than 60 piñata species that can visit their world and make it their home.

With the launch of Viva Piñata, Microsoft extends the Xbox 360 brand to younger gamers and more diverse audiences. The tour is one of several Microsoft marketing efforts aimed at attracting more U.S. Hispanic consumers, and acknowledgement of the growing influence of Hispanic culture.

According to a report published by the Selig Center for Economic Growth at the University of Georgia's Terry College of Business, U.S. Hispanics will control more disposable personal income than any other U.S. minority group by 2007. Hispanic consumer spending power is expected to top $863 billion, a 300 percent increase in disposable spending power from 1990, adds the release.

"The video game is one of several initiatives that Microsoft has created in an effort to promote diversity through innovative products," said Microsoft director of Multi-Cultural Marketing José Piñero. "Microsoft's initiative around Viva Piñata is a clear indication of the company's support and interest in the Hispanic community."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Mark-Zuckerberg.jpg?itok=rZrcR1Lm
2016's top moments on Facebook

MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/AISH_01.jpg?itok=pMc51EA2
Arre's 'A.I.SHA | My Virtual Girlfriend' wins at WebFest

MUMBAI: Arré's first web series A.I.SHA | My Virtual Girlfriend has won the best overall web series and best suspense/thriller at South Florida WebFest in Miami. The show has been selected from among a selected screening of the best 27 global web series and short films that were shortlisted.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Satnam-Singh_6.jpg?itok=JrgWFVmb
Netflix content offering includes Satnam Singh doc

MUMBAI: Satnam Singh Bhamra, first India-born basketball player to be drafted into the National Basketball Association (NBA), has received another big honour. His life has been made into a documentary. Titled, One in a Billion, the film was released on 6 December in the US. What’s even more...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rajiv-Vaidya.jpg?itok=7QTJHb3w
'Regional VOD, cashless subs among 2017 trends'

MUMBAI: The video on demand streaming industry in India is only blooming, with a host of developments in this year. The digital eco-system has seen production houses like Balaji Telefilms, Indian broadcasting networks such as Star India, Sony Pictures Networks, Viacom18, Zee, etc and few...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/kabali-rajini.jpg?itok=8ebEQf-h
#YouTubeRewind: Celebrating what India watched & shared

MUMBAI: 2016 was the year when sidekick became the superhero - yes you guessed it right - Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Ambani.jpg?itok=4q2zKVBa
Telcos may migrate to ARPU-based model as 5-7 per cent hit feared

MUMBAI: Loss of revenue on account of competitive pressure catalysed by the extension of Mukesh Ambani-led Reliance Jio free services and demonetisation may cumulatively affect telcos by 5-7 per cent.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/viva-800x800.jpg?itok=t9hllk2-
Viva appoints Ashley before global OTT rollout

MUMBAI: Viva Entertainment Group, Inc., a developer of OTT systems through which television services are delivered using the Internet, has announced the appointment of FlixFling founder and CEO, Thomas Ashley, to its board of directors.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/deepa-kar.jpg?itok=P6sA-xhS
2016's top hashtag trends

MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/kunal-bahel-ricard.jpg?itok=uXSBHpAn
E-comm ecosystem to create 1.45 million jobs by '21: KPMG-Snapdeal

MUMBAI: Ecommerce sector is powering employment generation in India, a report by Snapdeal & KPMG has concluded. Snapdeal, in partnership with KPMG today released the findings of a study examining the macro-impact of the e-tail industry and the associated ecosystem, on the employment landscape...

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories