Television

Zee TV enters new genre with 'Ravan' on Saturdays at 9

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/28/Zee%20TV.jpg?itok=Qt7juqUx

MUMBAI: In the peaceful abode of so called 'Lanka', Zee TV unveiled its latest mythological drama Ravan. From comedy to reality, the network aims to strengthen its hold in the general entertainment space with the addition of yet another genre, mythology. Ravan will kick off on 18 November at 9 pm to beef up the prime time weekend slot.

Unlike the customary tales of Hindu mythology, this show hopes to delve into the life of the evil one 'Ravan'. Little is known of Ravan as a great scholar, a devotee of Lord Shiva and that he was the grandson of Lord Brahma. Backed by research, the drama will follow the events and characters that drove Ravan to emerge as the malevolent King.

Speaking to Indiantelevision.com at the launch, Zee TV Sr. VP marketing Tarun Mehra said that this will add to the existing line up which will make for 'Super Saturdays' which kicks off with Nerolac Impressions Jama De followed by Jeena Isi Ka Naam Hain, the yet to be launched Ravan and Idea Zee Cine Stars Ki Khoj.

Expectedly, Zee will push their new property to the hilt. "We will advertise heavily on the channel itself, along with using outdoor in 10 to 12 cities, while radio promotions will also be included on Big FM and Radio Mirchi," Mehra says.

The costs for opulent sets of the show have been pegged at Rs 10 million and it is estimated that about Rs 1.5 million to 1.6 million is spent on every episode of the show. In total, 52 episodes are being shot.

Explaining why the channel has decided to go the 'mytho' way, Mehra says, "There seems to be a rejuvenation of mythology as has been seen in the latest animated movies Hanuman and Krishna. Zee TV has always been known to do things differently and so we hope to lure viewers from grandparents to kids to view the story from Ravan's perspective."

Zee TV business head Punit Goenka said, "Ravan is the latest addition to our diverse programming consisting of dramas, comedies, reality shows and movies. This show reveals the lesser known facts about the life of Ravan; his journey from Mahamanav to Mahadanav. The script of this mythological drama has been written with authentic references and research. With Ravan Zee TV presents viewers with a mythological show that is different from the present generation of serials."

Given, that the story narrates the life of one who is widely accepted as 'evil', the untold story of the Ravan may get viewers to sample the show. Even though the channel says research forms the backbone for the drama, whether it can find its hold in the given slot is yet to be seen.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories