|
MUMBAI: The National Geographic Channel (NGC) and regional
network ETV have announced a content partnership.
NGC will provide content to ETV, which will air five days
a week (Monday-Friday) in a half hour evening slot. From today
13 November viewers of ETV Telugu, ETV Oriya, ETV Kannada,
ETV Bangla, ETV Gujarati, ETV Marathi, ETV UP, ETV MP, ETV
Rajasthan and ETV Bihar will be able to catch NGC’s programmes
in their native language. The regional language versions of
the programs will be provided by NGC to ETV Network.
The new partnership with ETV is a step further in NGC’s
strategy to reach out to a wider audience across the country.
The programmes being aired on ETV will cover a wide range
of topics. The alliance will be kick started with NGC’s
series Most Amazing Moments” that will premier
across the ETV network from today. This partnership also underlines
ETV’s mission to provide its viewers with quality international
programming to enhance the viewer experience.
NGC India VP marketing Rajesh Sheshadri, “National Geographic
Channel is synonym for smart, innovative and interesting programmes
that invite viewers to Think again. Reaching a wider audience
to expose them to our superior content has been a goal we
have been constantly working towards.
"Partnership with a leading channel like ETV that reaches
to millions of viewers through their bouquet of regional channels
is an excellent opportunity to further our reach. I am confident
that viewers in these states will appreciate our unique programmes
and will look forward to their daily dose of the best of National
Geographic Channel programmes in their native language.”
ETV Network VP - operations Bapineedu said, “Quality
entertainment in the language of our viewer’s choice
is one of the key contributors to our success. Our programs
depict the culture with which our viewers are able to connect
and it is this spirit of empathy with individual cultures/languages
that has helped us to reach to millions of viewers. Through
this partnership with National Geographic Channel we endeavor
to further enhance our viewer’s experience by exposing
them to never before seen international programmes in their
native language.”
| 
