Star launches 5 Indian, 2 international channels in Japan

MUMBAI: Star is setting its sights on the Land of the Rising Sun. But it is not the Japanese populace but expatriate Indians the News Corp network is principally targeting with the launch there of seven of its channels on new IPTV and community platform "World on Demand" (WoD).

Star today announced it had entered into a deal with Tokyo based The New Media Group (TNMG), which owns and operates WoD, to provide five Indian channels and two international channels in Japan.

On WoD, Star has launched Star Plus, Star One, Star News, Star Utsav and Vijay, along with Sky News and Fox News.
According to an official release, through the launch of WoD (, TNMG will provide popular media offerings to targeted user communities, offering them more choice and the freedom to access what they want to see and the opportunity to interact with other WoD users.

WoD users can watch the Star channels and communicate in real-time with others on the IPTV and community platform.
Commenting on the launch, Star vice president advertising sales and distribution Japan Deane Sadler said, "We are excited to expand our channel offering to viewers in Japan through TNMG's World on Demand IPTV platform. By partnering with TNMG, East Asian communities in Japan can now enjoy Star's innovative and record-breaking Indian programming that their fellow countrymen see everyday back home. They can also catch top-rated news programming from the US and the UK on Fox News and Sky News respectively."

"The right formula is to be multiplatform in delivery, and to be community-oriented in marketing," said TNMG president Randy McGraw. "By delivering recognized brands to users while offering the best interactive tools and most convenient billing options available, users have both flexibility and a true community platform. At World On Demand, users can watch Star News, for example, and chat or IM their groups in real-time while they watch the latest breaking news from India, or send valuable information back to Star about the award-winning dramas on Star Plus. How powerful is that?"

Latest Reads
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports
Get ready to Kick- start this summer with revelry!

Haven’t we secretly wished we had superpowers or a friend who is a superhero? A friend with whom we could take on all the wrong doers of the society? Look no more…Sony YAY! is bringing this dream to fruition this summer! Introducing the boy next door, a champion, a friend, a hero…the channel...

Television TV Channels Kids
ZMCL appoints Purushottam Vaishnava as editor-in-chief, business head of cluster-1 channels

MUMBAI: Purushottam Vaishnava has been appointed as editor-in-chief and business head for cluster-1 of channels of Zee Media Corporation.

Television TV Channels News Broadcasting
RepublicWorld delivers a smashing performance on its video watch time and all its digital assets for the Karnataka Elections 2018 counting day

RepublicWorld, India’s No.1 English news channel, has set a new benchmark for its digital assets on counting day of the Karnataka Elections 2018.

Television TV Channels News Broadcasting
Star Sports 1 Hindi back in lead as Zee Telugu enters across genres list

BENGALURU: IPL 11 broadcasting Hindi Sports channel Star Sports 1 Hindi regained apex position in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre NCCS all India (U+R): 2+ individuals in week 19: Saturday, 5 May 2018 to Friday, 11 May 2018.

Television TV Channels Viewership
Jio partners Screenz for interactive TV solution

MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital, Jio has announced a partnership with Screenz to launch Jio Screenz.

Television TV Channels Viewership
Aaj Tak garners top spot in all three genres in BARC week 19

Aaj Tak garnered the top slot in all three Hindi news markets, dethroning India TV in the Broadcast Audience Research Council (BARC) week 19 ratings for 2018. Republic TV completed its one year anniversary on 6 May 2018 and maintained its top slot for all the 52 weeks.

Television TV Channels Viewership
Zee TV leads GEC urban in week 19

Sony Pal and Star Bharat swapped their third and fourth position in Broadcast Audience Research Council (BARC) data of week 19 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets Zee Anmol retained its leadership. Zee TV retained its leadership GEC urban market this week.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories