Television

NBC Universal introduces interactive talk show

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MUMBAI: This is a concept by US media conglomerate NBC Universal that looks to make a television show more encompassing through a presence across differnt platforms.

The NBC Universal Television Stations, iVillage and the Universal Orlando Resort, have joined forces to create daytime's first interactive talk show. It will be made available simultaneously on air, online and in front of a live studio audience.

Shot at Universal Orlando Resort iVillage Live will build on the iVillage brand and connect content, community and commerce in a new experience for the daytime audience. The show launches Monday, December 4 at Noon/ET (11a.m/CT) on the NBC owned-and-operated stations, Bravo and iVillageLive.com.

NBCU Television Stations president Jay Ireland says, "We're thrilled to add 'iVillage Live' to our daytime schedule. This is a new model we developed for daytime programming in terms of its concept, content, interactivity and brand. The 360-degree premise allows our viewers to interact with the show in the way that best suits them; a true programming first for today's digital age. We believe in this show's potential and look forward to building its audience."

iVillage president Deborah Fine says, "For over ten years, iVillage.com's loyal audience of women have been connecting online to laugh, learn and share life's moments. iVillage Live' is a ground-breaking programme, which enables our community to extend their conversation in a revolutionary way -- on-air, online and even in person. It is a key component in our effort to bring our noted brand to the marketplace in a unprecedented, multi-platform manner."

Audience participation takes place through the dedicated website, iVillageLive.com, which is housed on iVillage.com, and has been specifically designed to maximize community involvement in the program. In addition to the live show stream, the site will host a daily live chat, portions of which will be discussed during the broadcast and scroll along the bottom of the television screen during relevant moments.

A second live chat will take place at Noon/PT allowing west coast viewers to lend their voices to the conversation. A daily poll question and audience comment box will stay open for 24 hours to invite participation and influence the next day's coverage.

Viewers on the go can interact with iVillage Live via their mobile phone by texting IVL 360 to ask questions and share comments during the programme, as well as sign up for show reminders, news alerts, ringtones and wallpaper. On-demand access is available through the website, which will make that day's show available for 24 hours after the initial broadcast. After that, visitors to the site can easily search for past episodes of the show, which will be archived by date, segment and topic.

iVillage Live will also work closely with its advertising partners to create unique product integration and e-commerce opportunities. The charter sponsors, including Bally Total Fitness; Calphalon; The Estee Lauder Companies, including Aramis & Designer Fragrances, Clinique, Estee Lauder and Origins, among others; GE Profile Appliances; Goody; Graco; Healthy Choice; Overstock.com; Priceline.com and Unilever, will participate in on-air segments, when appropriate, to round out the show and offer value to viewers. On the site, users will have access to a gateway where they can buy the sponsors' products in real time, while also engaged in the program.

iVillage Live also marks the first time a theme park is being used as the permanent home for a daily, live talk show. The resort will add to the overall show experience in terms of audience, location, set and content. Universal Orlando draws visitors from all over the world, giving iVillage Live the potential to have one of the most internationally diverse studio audiences in daytime.

The Park's former "Toon Amphitheater" has been transformed into a space that fits with the interactive nature of the show, including the installation of audience polling devices attached to each seat.

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