Rajshri launches broadband entertainment portal, to release 'Vivah' for viewers at $9.90

NEW DELHI: Rajshri Group, one of the oldest production and distribution houses in the country, has launched a broadband entertainment portal, www.rajshri.com, that will offer streaming and downloading of various forms of content including movies, music videos, concerts, and documentaries.

Rajshri's latest movie, Vivah, will be premiered on the portal simultaneously along with its theatrical release on Friday. This is the first time in India that a film is being made available on the internet at the day of its release.

The downloading of Vivah will be at a payment of $9.9 through an international credit card, said Rajshri Media (P) Ltd managing director Rajjat Barjatya. The copies do not run the risk of being pirated because of a special software that has been used, he added.

Rajshri Media (P) Ltd will be the group's digital media initiatives arm. This will cover streaming services which users don't have to pay for. Among the broad gamut of content available is the historic midnight speech of late Pandit Jawahar Lal Nehru on 15 August 1947. "We are also soon going to add humor, management-related content and spiritualism to our site," said Barjatya.

Describing the new initiative as an "historic moment," Barjatya said the company had been working on this project for the past two years. The aim seems to be converting the 'non-consumers into consumers' while attempting to break the stranglehold of piracy.

Barjatya is also targeting about 25 million Indians abroad, NRIs and Persons of Indian Origin (PIO) put together, who are "extremely keen to stay in touch with their roots and will pay for rich and origial Indian content as against the pirated one."

About 51 per cent Indians abroad spent time daily on the net, he revealed. Besides, Indian content was also becoming extremely popular among non-Indians across the world.

So how will the box office takings of Vivah, for instance, be a hit because of online viewing? "We are getting into a four screen scenario, instead of a two-screen one. Cinema theatres were always there, and then came TV, the big screen and the small screen. Now there is the internet and the mobile," said Barjatya.

"Each of these screens are a different experience and one cannot replace any of the other. It is one thing to see a film on the Net alone, and quite another doing so with the family on a TV set, or watching it in a dark hall with a lot of people, so there is no cutting into turfs," he added.

The delivery of movies through the internet could also cut down piracy. "If there is a viewer in say Finland, I can now get to him before the pirates can," Barjatya said.

A key feature of the site is that the movies can't be pirated. "We have used a software which 'wraps around the programme' and while it is being streamed, it cannot be copied, nor downloaded. Even while it is 'sitting' on the hard disk for 72 hours, it cannot be made into a CD or DVD," he said.

The portal is also aimed at the tech-savvy younger audience. "The site has a lot of features. You can actually saute the film, slice and dice it, rate it, send a link to a friend and read what others have to comment about it," Barjatya said.

Latest Reads

Q2-17: Videocon d2h top and bottom lines up

BENGALURU: Last quarter, Videocon d2h was the second listed Indian DTH player to report a profit after tax (PAT), after the Essel group’s Dish TV that turned the numbers black last year. Taking that trend further, Videocon d2h reported PAT of Rs 6.32 crore (0.8 percent margin) for the quarter...

DTH DTH Operator
Q2-17: Airtel Digital TV revenue up, sees highest subscriber growth

BENGALURU: Indian telecom major Bharti Airtel Limited’s Digital TV Services segment (DTH segment) reported 21.9 percent year-over-year (y-o-y) increase in operating revenues for the quarter ended 30 September 2016 (Q2-17, current quarter). Also, Operating Profit (Earnings Before interest and Tax...

DTH DTH Services
Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories