Television

BSkyB to share EPL TV rights with Setanta; total bids hit ? 1.7 billion

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/09/Untitled-1_0.jpg?itok=U4iRG1_Q

MUMBAI: A move that was forced by a tough European competition commissioner has ultimately yielded a veritable bonanza for Britain's top soccer clubs. And broken the monopoly Rupert Murdock's DTH operator BSkyB enjoyed over English Premier Leagus (EPL), home to such clubs as Chelsea, Manchester United, Arsenal and Liverpool.

BSkyB has won the telecast rights to four of the six EPL packaged that were up for grabs for three years starting from 2007. But it has had to cough up a staggering ? 1.314 billion for the privelege. The six broadcast packages generated ? 1.706 billion ($3.16 billion) in total, with Irish pay-TV operator Setanta's ? 392 million bid winning it the rights to the two remaining packages. The bidding was for 138 games in all.

BSkyB will be paying nearly twice as much per game (?4.8 million as against ?2.5 million) and losing the 14-year stranglehold it has had on top flight soccer in the UK in the bargain.

The upside for Sky is that it has been able to cherry pick the best four of the six packages on offer. It has won the coveted "A" package of matches, which are played late on Sunday afternoons. It also has the rights for early afternoon Saturday and Sunday matches, as well as a group to be played midweek and on bank holidays. Additionally, with Setanta a broadcaster that is already available on its platform, it will still be able to offer its subscribers the "total football" promise that has been the underpinning of its success.

As far as Britain's soccer bosses are concerned, there is more to come from its EPL property since the rights it has auctioned were for just the UK territory. According to media reports, the sale of remaining rights - overseas, near-live, highlights, mobile - could swell the final figure to as high as ? 2.5 billion.

The biggest loser from all this, however, could well be the viewer, which would negate the logic that was behind the European competition commissioner's insistence that the Premier League end Sky's monopoly on live television rights in the first place - introduce more choice for viewers. The ?1.7 billion tab that Sky and Setanta have toted up between them will ultimately mean that fans will ultimately pay more to watch matches in the UK.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/mix.jpg?itok=pru8JVNF
Zee Keralam to launch in Q3 FY19

Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories