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McDonald's and Warner Home Video introduce new live action home entertainment DVDs

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MUMBAI: Children will be entertained and inspired to achieve happy active lives as McDonald's and Warner Home Video (WHV) unveil two live-action home entertainment specials, with McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald. Both will be available on 15 August 2006 and will be available globally.

Produced in association with Dic Entertainment, the worldwide licensor for the McKids brand, The McKids Adventures DVD specials are part of McDonald's active lifestyle campaign which promotes physical activity.

In each DVD, Ronald McDonald leads a group of children through various adventures that entertain, engage and inspire while providing opportunities for singing and dancing along the way. Volume 1 and 2 will be sold separately and each will retail at $14.98.

"We are pleased to be able to offer parents high-quality videos that not only educate and entertain children, but also encourage them at an early age to develop an active lifestyle. Ronald McDonald is loved and admired by kids around the world. Children look up to him as a wonderful role model and he's the ideal personality to star in this DVD series," said Warner Home Video vice president kids and sports marketing Dorinda Marticorena.

"This new high-energy series is another way that McDonald's is committed to helping families lead active lifestyles. Ronald McDonald makes it easy for kids to learn how much fun being active can be," said McDonald's senior director global marketing Cathy Nemeth.

The DVDs are packed with original music videos which are sure to get kids up on their feet and participating in the fun.

WHV will promote the debut of McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald with a broad consumer advertising campaign that encompasses national television and print media outlets. McKids Adventures will be trailered on all WHV Kids Summer and Fall DVD releases as well as in select McDonald's restaurants.

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