'Sesame Street' to launch in Northern Ireland

MUMBAI: The American Ireland Fund has forged a partnership with Sesame Workshop to bring an adaptation of Sesame Street to Northern Ireland as a means of promoting the values of tolerance, acceptance and understanding among children.

Working in partnership with Sesame Workshop, the AIF has pledged significant financial support to enable the creation of a localised version of Sesame Street programming which is slated to begin airing in early 2007. The initiative will consist of 26 episodes to broadcast over an 18-month period that promote the values of respect, tolerance and understanding. Elements of the shows will be created in Northern Ireland. In addition to the series, an educational outreach initiative will also be developed for use in schools to reinforce the show's important messages to children in the region.

"We are proud to be a prime supporter of this historic initiative aimed at bringing values of tolerance and understanding to the children of Northern Ireland. All children deserve a chance to learn and grow, to understand the world and each other. Shockingly, research has revealed that Northern Ireland children as young as three years old have begun developing sectarian beliefs. The need to counteract this was the impetus for our commitment to this initiative," said AIF vice president Kieran McLoughlin.

Sesame Workshop co-founder and chairman of the executive committee Joan Ganz Cooney said, "We are so pleased with this commitment from the American Ireland Fund which will enable this worthwhile program to move forward. All of us at Sesame Workshop are thrilled to have the opportunity to bring the children of Northern Ireland a program that will encourage mutual respect, understanding and appreciation within their community, which we hope will resonate for many years to come."

The series will encourage children to develop the skills to challenge ignorance, dispel stereotypes and champion diversity. The program will also serve as a valuable resource for children, parents and educators by:

Contributing to a "Shared Future" in Northern Ireland.

Presenting to children positive images of themselves and others.

Imparting the values of mutual respect, understanding and the appreciation of diversity to counter negative stereotypes that attempt to dehumanize the "other."

Helping the early childhood community in Northern Ireland achieve its strategic goals.
As with all of the Workshop's local adaptations, this program will truly reflect the issues of the region. The program will encourage a shared society in which people make choices that are not bound by historical divisions and where there is respect and tolerance for cultural diversity. Sesame Workshop will partner with local organisations to help bring the program to the youngest audience and develop an education plan focused on topics related to diversity and acceptance: racism, sectarianism, gender, and respecting people with disabilities.

Senior executives from Sesame Workshop traveled to Northern Ireland to meet with representatives of the public and private sectors, including broadcasters, government ministries, and educational organisations to bring this project to fruition. A broadcast partner is expected to be finalised shortly. This project follows on the success of several other Sesame Street initiatives designed to bring educational values to children in over 25 countries around the world including Israel, Palestine, Kosovo and South Africa.

Latest Reads
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show Aaj ShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories