Cable TV

Weekend blockbuster 'Prithviraj Chauhan' launch set for 12 May; Star in marketing overdrive

MUMBAI: Star Plus will launch one of its biggest productions ever, the weekend blockbuster Dharti Ka Veer Yodha - Prithviraj Chauhan on Friday, 12 May at 9 pm. The serial will run Friday through Sunday with a duration of half-an-hour per episode.

Star is leaving no stone unturned to promote the historical saga. "The focus of our marketing activities will be to make viewers more familiar with Prithviraj Chauhan. People normally remember only the high points of Chauhah's life. The marketing efforts will be to make people aware of the real character," says Star India SVP Marketing & Communication Puneet Johar.

Apart from the obvious on-air, print, outdoors and radio promotions, Prithviraj Chauhan will have an extensive on-ground activity also - running from Rajasthan to Delhi.

"We will have a torch run 'Prithvi Jyoti' conducted from Rajasthan to New Delhi. The activity will culminate on 9 May in the capital with the vice president of the country addressing a gathering. The serial will be officially launched at the event," adds Johar.

The 9 May event will showcase the Prithviraj Chauhan costumes designed by a group of young fashion designers. The music of the serial will hit the market simultaneous with its launch.

As part of the marketing activities, Star will be merchandising Prithviraj Chauhan properties -- such as the weaponry -- on a commercial basis later. Star is also planning to release a cartoon book based on the life and adventures of Prithviraj Chauhan.

What makes the Sagar Films-produced Prithviraj Chauhan one of the much-awaited television programmes on Indian television is the sheer size of the project. According to Sagar Films director Shakti Sagar, the costume drama was launched with a start up budget of Rs 60 million.

"The Ajmer set we erected in our Baroda film studio cost us about Rs 45 million. We have shot 50 episodes of the committed 156 episodes, which will run for a year. That means, the cost of the show will go up manifold," says Sagar.

As part of its plans to revamp the weekend, the channel is also introducing a movie band Pus Superhits in its Sunday afternoon space, at 12 am. Star Plus will open the campaign with movies such as Viruddh, Black and Main Hoon Naa.

The entry of Prithviraj Chauhan in the weekend prime time band also triggers off a slight reshuffle in the Star Plus prime time schedule. The 9:30 pm & 10 pm Friday through Saturday slots will be occupied by the popular weekend soap Baa Bahoo aur Baby and Shanno Ki Shaadi respectively. Jodee Kamaal Ki will be shifted to the 8 pm slot on Saturday and the same slot on Sunday will be filled by Sai Baba. From 8 May onwards, prime time soaps Miilee and Kavyanjali will be telecast from Mondays to Thursdays only.

Latest Reads
Subscription revenue drives up Den’s PAT

Multi-system operator (MSO) Den Networks’ financial results for Q3 2018 show consolidated revenue of Rs 330 crore as against Rs 293 crores in the corresponding quarter a year ago, up by 12 per cent. In Q2 2018, consolidated revenue stood at Rs 328 crore.

Cable TV Multi System Operators
Hinduja Ventures board okays amalgamation with Grant Investrade

Hinduja Ventures Ltd's (HVL) the board of directors has approved the amalgamation of Grant Investrade Ltd (GIL), a wholly owned subsidiary, into the company.

Cable TV Multi System Operators
Kolkata cable operators want cable TV GST at 5%

MUMBAI: The plea of cable TV operators in Kolkata to reduce the goods and services tax (GST) from the current 18 per cent to 5 per cent has been heard.

Cable TV Local Cable Operators
Den Networks buys 51% in VBS Digital

MUMBAI: Multi-system operator Den Networks Ltd (Den) has acquired 51 per cent stake in cable televison distributor VBS Digital Distribution Network Pvt Ltd (VBS Digital) for Rs 2.64 crore in cash. According to Den's release to the Bombay Stock Exchange, the deal will strengthen the company’s cable...

Cable TV Multi System Operators
TiVo's next-gen solution to help cable operators retain customers

MUMBAI: TiVo Corporation has launched Next-Gen Platform, a range of cloud-based products with a unified backend to help operators stay ahead of the game. The platform can be deployed for QAM, hybrid and IPTV to anticipate and quickly address customer needs.

Cable TV Local Cable Operators
Ortel to move broadband business to new entity

Multi-system operator Ortel Communications Ltd plans to incorporate a new wholly owned subsidiary, Ortel Broadband Ltd, in order to operate the broadband business separately.

Cable TV Multi System Operators
DEN Networks tops as most attractive Cable TV brand: TRA Research

DEN Networks Ltd, one of the largest cable MSOs in India, is the top cable brand according to the "Most Attractive Brands 2017" report by Trust Research Advisory (TRA)

Cable TV Multi System Operators
Government to once again make MHA clearance compulsory for MSOs?

Every multisystem operator (MSO) which is licensed with the ministry of information & broadcasting (MIB), will now have to also seek the ministry of home affairs' s (MHA's) ecurity clearance. A notification to this effect is being planned and passed by the Narendra Modi government.

Cable TV Multi System Operators
MSOs move Madras HC seeking relief on inter-connect pacts

MUMBAI: The All India Digital Cable Federation (AIDCF) had filed a petition in the Madras High Court few days back pleading a directive to broadcasters to maintain a status quo on renegotiating agreements between TV channels and MSOs till a final judicial call was taken on TRAI’s new tariff regime...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories