Television

Zee TV to launch 'Johny Aala Re' on 5 June

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/07/Untitled-1_8.jpg?itok=_F1cxU_k

MUMBAI: After establishing its second position in the Hindi general entertainment (GEC) space, Subhash Chandra's Zee TV is now trying to replace a weak link in its scheme of things - the Monday to Wednesday 10 pm slot earlier occupied by Kam Ya Zyaada.

Kam Ya Zyaada, which has been taken off the air due to its failure on the ratings front, is being replaced by a comedy show, driven by none other than the much sought after Bollywood comedian Johny Lever.

To be aired three days a week from Monday to Wednesday at 10 pm, the half an hour show Johny Aala Re is packaged with segments such as stand up comedy, spoofs and mimicry performed by Lever, as well as celebrity guests and outside talent making brief appearances.

A tough fight is awaiting Johny Lever in the 10 pm slot, as Johny Aala Re will be locking horns with Star Plus' seasoned player Kahaani Ghar Ghar Kii and Sony's two new show Vaidehi, which also goes on air on 5 June at 10 pm. "We will introduce new one hour weeklies in the 10 to 11 pm band in June. That will culminate our initiative of providing new and fresh programming for our viewers," SET India COO NP Singh had told Indiantelevision.com some time back.

Commenting on the launch of the new family entertainment show, Zee TV programming head Ashvini Yardi said, "Johny Aala Re is laughter personified. Johny Lever is a comedian par excellence. We have also lined up some lively celebrities that go with the flavour of the show. Johny will meet them in his own comical manner, ensuring that the audiences are in splits, rolling in the aisles."

Zee TV will be putting in the due effort to promote the big ticket show, says Zee TV marketing head Tarun Mehra. The channel has made a programming association with MTV, apart from banking on its news channel Zee News to promote the property on air.

"As part of the promotions, we have tied up with MTV Networks to invite Johny Lever as the first star on their newly launched show TV Star of the Month. Apart from this, Zee News will also do an extensive interview with the star," says Mehra.

In tune with the show, another marketing strategy has been adopted by the channel is the distribution of joke books. The books will be distributed through on-ground activities starting 3 June.

On the lines of a drive-in movie, the sets have an on-street ambience with a live audience casually sitting on the tops of cars. Besides the stand up comedy segment, Johny most often takes the guise of popular personalities, from politicians to film stars. In a separate segment titled, Main Bhi Johny, the common man is selected to showcase his talent in booths set up on the streets. Besides, fixed segments such as these, there are a few floating segments such as a parody of songs
and topical spoofs.

On completion of 25 years in the film industry and currently, taking a break from films, this is Johny Lever's first TV show and several inputs for the script come directly from him, to add his own personal touch, states an official release. Produced by Akashdeep and Sheeba's Cinetek Telefilms Private Limited, this is King-Com's first ever series on television

When queried about the number of episodes shot, Akashdeep stated that only a few episodes had been shot, in order to keep to more contemporary issues and not play on issues that have become stale.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories