Television

Zee TV to launch 'Johny Aala Re' on 5 June

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/13/Untitled-1_25.jpg?itok=OjfBPz84

MUMBAI: After establishing its second position in the Hindi general entertainment (GEC) space, Subhash Chandra's Zee TV is now trying to replace a weak link in its scheme of things - the Monday to Wednesday 10 pm slot earlier occupied by Kam Ya Zyaada.

The Manoj Bajpai-hosted game show, which has been taken off air due to its failure on the ratings front, is being replaced by a comedy programme, driven by none other than the much sought after Bollywood comedian Johny Lever.

To be aired three days a week from Monday to Wednesday at 10 pm, the half an hour show Johny Aala Re is packaged with segments such as stand up comedy, spoofs and mimicry performed by Lever, as well as celebrity guests and outside talent making brief appearances.

A tough fight is awaiting Johny Lever in the 10 pm slot, as Johny Aala Re will be locking horns with Star Plus' seasoned player Kahaani Ghar Ghar Kii and also two new shows from the Sony stable. Aroona Irani's Vaidehi, which will air on Mondays at 10 pm will launch on 5 June and Man Main Hai Vishwas, which is reportedly being launched on 13 June, will be telecast on Tuesdays at 10 pm.

"We will introduce new one hour weeklies in the 10 to 11 pm band in June. That will culminate our initiative of providing new and fresh programming for our viewers," SET India COO NP Singh had told Indiantelevision.com some time back.

Commenting on the launch of the new family entertainment show, Zee TV programming head Ashvini Yardi said, "Johny Aala Re is laughter personified. Johny Lever is a comedian par excellence. We have also lined up some lively celebrities that go with the flavour of the show. Johny will meet them in his own comical manner, ensuring that the audiences are in splits, rolling in the aisles."

Zee TV will be putting big efforts to promote the big ticket show, says Zee TV marketing head Tarun Mehra. The channel has made a programming association with MTV, apart from banking on its news channel Zee News to promote the property on air.

"As part of the promotions, we have tied up with MTV Networks to invite Johny Lever as the first star on their newly launched show TV Star of the Month. Apart from this, Zee News will also do an extensive interview with the star," says Mehra.

In tune with the show, another marketing strategy adopted by the channel is the distribution of joke books. The books will be distributed through on-ground activities starting 3 June.

On the lines of a drive-in movie, the sets have an on-street ambience with a live audience casually sitting on the tops of cars. Besides the stand up comedy segment, Johny most often takes the guise of popular personalities, from politicians to film stars. In a separate segment titled, Main Bhi Johny, the common man is selected to showcase his talent in booths set up on the streets. Besides, fixed segments such as these, there are a few floating segments such as a parody of songs
and topical spoofs.

On completion of 25 years in the film industry and currently, taking a break from films, this is Johny Lever's first TV show and several inputs for the script come directly from him, to add his own personal touch, states an official release. Produced by Akashdeep and Sheeba's Cinetek Telefilms Private Limited, this is King-Com's first ever series on television.

When queried about the number of episodes shot, Akashdeep stated that only a few had been shot, in order to keep to more contemporary issues.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories