Television

Cellcast's Bid2Win receives 1mn bids in first week

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/12/Untitled-1_7.jpg?itok=txFk_eA9

MUMBAI: Cellcast Interactive India Pvt. Ltd., a global interactive digital broadcaster, has claimed that its TV show, Bid2Win launched earlier this month, collected over a million bids in its opening week.

The show is broadcast every evening on Sony, Sahara One, Zoom and Zee Punjabi by using an interactive reverse auction system, Bid2Win. It enables viewers to purchase high-value items such as LCD TVs, iPods, home theatre systems, digital cameras and laptops, at a nominal amount by submitting the lowest unique bid via SMS and IVR.

An official release suggests that, such the show has helped open up the market for premium mobile services in India, thus, Cellcast's popular format has subsequently been launched in many markets across the Middle East and China.

Commenting on the successful launch of the show in India, Cellcast plc CEO Andrew Wilson says, "Until now, the market for live interactive programming, which has been so successful in other parts of the world, has been constrained in India by extremely low tariffs. With Bid2Win, Cellcast has shown that subscribers are willing to pay for premium mobile services, particularly if they have a strong TV tie-in. With the world's fastest growing mobile subscriber base and a vibrant multi-platform television industry, India is now ready for the full range of interactive products that Cellcast has proven in other markets."

Capitalising on its success in India, Cellcast plans to roll-out Bid2Win to other Indian television networks across the globe over the next three months. "Broadcasters can now expand their content offerings to the Indian diaspora beyond the current staple of movies, drama and music and enjoy new revenue streams at the same time," added Wilson.

Commenting on future growth potential, Cellcast Interactive India CEO Pankaj Thakar says, "We have an exciting range of new products and shows which we expect to launch in India over the next six months. These include Golden Goal, a virtual soccer show to be aired during World Cup; a new virtual cricket show Beat Them All; an interactive astrology show, Interactive Astro; an exciting game similar to Tambola, Go Bingo; the numbers quiz Qeno; a celebrity-based quiz show, The Challenge; an interactive shopping show, Shop-o-holic; an interactive show based on Bollywood, Bollywood Dhamaka and Insomnia, the interactive gameshow enjoying international success."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories