Television

Katzenberg announces India animation intent

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CANNES: It's official and its coming from DreamWorks SKG cofounder Jeffrey Katzenberg's mouth. "We are coming to India in a big way," he told indiantelevision.com at the Cannes Film Festival where he was promoing Over the Hedge. "In what shape or form we don't know as yet, but we will."

Katzeberg said he had been to India three times in the past nine months. "India is a very exciting place and has potential for great animation…no other place has greater potential than India for great creative work," he explained. "You have an excellent pool of creative talent. "

He however added that Dreanworks foray into India would not be in the form of outsourcing. ":It will be definitely more than that."

Katzenberg pointed out that what animation is witnessing is its second renaissance. "The first wave was in the eighties and was more handdrawn," he pointed out. "Today, animation s driven by digital, by computers. It is a great time for animation. Some of the finest movie producers are taking it up. We at Dreamworks Animation are committed to producing at least two animation movies a year."

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