OpenTV & MC3 Global team up for Play Platinum TV channel

MUMBAI: OpenTV Corp. and MC3 Global have signed a multi-year license agreement for the OpenTV Participate solution to manage Play Platinum TV, MC3 Global's soon-to-be-launched TV gaming broadcast business.

OpenTV Participate will be the core business management tool for Play Platinum, a UK-based fixed odds gaming and entertainment broadcaster and managed services provider. Play Platinum expects to broadcast programming such as virtual horse racing and numbers games, including Keno, to viewers on free-to-air satellite, broadband internet, and other distribution platforms.

OpenTV Participate will process all transactions and provide modules for customer registration, customer care and bonus, and loyalty schemes. OpenTV Participate will also offer MC3 Global multiple finance functions, including billing (via credit cards and premium rate telephony), accounting, business and financial reporting, and risk management, all with real-time accessibility.

"MC3 understands how OpenTV's technology can help achieve their vision, and we are delighted to be working with them. OpenTV Participate has been designed to enable broadcasters to offer compelling interactive services with a customer-centric approach. We believe that OpenTV Participate will help Play Platinum achieve a large, loyal customer base, and will enable Play Platinum to manage those customers more efficiently than any other platform in the market today," said OpenTV EMEA managing director Ben Bennett.

Play Platinum, which expects to launch its service in multiple territories, including Africa, Asia, Europe, and the Middle East, will be broadcasting in several languages with customers able to engage with programming through the telephone, the internet and SMS. With its real-time processing of all participation, OpenTV Participate enables Play Platinum to broadcast live statistics to Play Platinum viewers synchronized with the programming.

"As with most businesses, ours is designed to grow in stages with new formats being added as the business builds. OpenTV Participate is the perfect platform for such a strategy -- the system is extremely powerful and modular in design. In the main package, we get all the systems we need to run a participation-based interactive TV business and can then add new modules quickly and with little additional effort -- for example, new games engines or the very slick participation TV modules," said MC3 Global managing director Jennifer Allsop.

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