Star Plus & BR Films announce prime time serial 'Viraasat' launch

MUMBAI: Star Plus has slotted the BR Films production Viraasat in its 9 pm weekday primetime slot. The serial features Sangita Ghosh and Rohit Roy in the title roles.

"Our currently running 9 pm soap Miilee had reached its logical conclusion, so it is imperative for us to launch a show which could fit well into the bigness of primetime 9 pm band and be a through and through entertainer, too. With Viraasat that's exactly what we are getting for the viewers," says Star India Content EVP Deepak Segal.

"Our endeavor is to dole out a classic family entertainer as it goes on to set its own mark, one which has no precedence, and thereby expect Viraasat to help us consolidate the channel's supremacy in the primetime slot after having already done so, successfully in the weekend band" he elaborated further.

Viraasat, would be a multi-starrer family drama that will have a strong line-up of television's popular faces including Kiran Kumar, Deepak Quazir, Aman Verma, Amarr Upadhyay, Jayati Bhatia and Pooja Raval Ghai.

The serial will tell the story of two people Rahul Lamba- played by Rohit Roy & Priyanka Kharbanda - played by Sangita Ghosh, who are madly in love with each other, however are bound by an age old enmity between their warring families, the release adds.

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